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From Clicks to Cash Online Business Models that Work

From Clicks to Cash Online Business Models that Work. Nic Brisbourne – NMK 2007 13 June. Agenda. Scale of the opportunity Strategies for digital media businesses Get bought Get big Future gazing. Music first, video next Social networks – whole new category

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From Clicks to Cash Online Business Models that Work

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  1. From Clicks to CashOnline Business Models that Work Nic Brisbourne – NMK 2007 13 June

  2. Agenda • Scale of the opportunity • Strategies for digital media businesses • Get bought • Get big • Future gazing

  3. Music first, video next Social networks – whole new category Value creation at a pace we haven’t seen before UGC Mismatch of media consumption and ad spend Whole industries turning on their heads

  4. Building to get bought

  5. This is the BIG ONE Facebook YouTube MySpaceAll rely on it… As do most of the smaller sites Adsense Atomisation of content – monetise in the feed Advertising

  6. Habbo revenues - €51m last year StarDoll revenues – running 8 figures now Gifts on Facebook – free and paid Second Life – land sales Microtransactions

  7. WAYN Flickr LinkedIn Newspapers Freemium

  8. Amazon style buying things Lovefilm style subscription services Betfair style P2P exchanges eCommerce

  9. TV – notion of channel will die, and existing distribution platforms become irrelevant User generated advertising Advocacy Launch costs for consumer internet businesses will rise Future gazing

  10. Lots of ways to make money on the web Becoming increasingly important that you do Year of monetisation for social networks Tension between growth and monetisation Conclusion We are only at the beginning

  11. Thanks for listening! Nic Brisbourne07990 567993nic.brisbourne@espritcp.comwww.theequitykicker.com

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