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Chapter 7 Memory

Chapter 7 Memory. What is MEMORY ?. Memory – internal record of some prior event or experience; a set of mental processes that receives, encodes, stores, organizes, alters, and retrieves information over time. Video. Remembering and Forgetting…

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Chapter 7 Memory

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  1. Chapter 7 Memory

  2. What is MEMORY? • Memory – internal record of some prior event or experience; a set of mental processes that receives, encodes, stores, organizes, alters, and retrieves information over time

  3. Video • Remembering and Forgetting… • w/ Phil Zimbardo  from the “Discovering Psychology” series

  4. Three Stages of Memory • Stage 1-Sensory Memory is a brief representation of a stimulus while being processed in the sensory system • Stage 2 -Short-Term Memory (STM) is working memory • Limited capacity (7 items) • Duration is about 30 seconds • Stage 3 - Long-Term Memory (LTM) is large capacity and long duration

  5. Overview of Memory Model

  6. Integrated Model Concepts • Encoding – process of translating info into neural codes (language) that will be retained in memory • Storage – the process of retaining neural coded info over time • Retrieval – the process of recovering info from memory storage

  7. Integrated Model of Memory

  8. Overview of LTM

  9. Varieties of LTM • Two types of LTM • Semantic memory refers to factual information • Episodic memory refers to autobiographical information as to where and when an event happened

  10. Organization of LTM • Retrieval Cue –a clue or prompt that helps stimulate recall and retrieval of a stored piece of information from long-term memory • 2 types: • Recognition • Recall • Ziegarnik Effect

  11. Memory Measures • Recognition is when a specific cue (face or name) is matched against LTM • Recall is when a general cue is used to search memory • Relearning - situation where person learns material a second time. • Quicker to learn material 2nd time

  12. Flashbulb Memories • Where were you when you first heard: • That The WTC had been crashed into? • That the federal building had been bombed in Oklahoma City? • That Princess Diana had been killed in a car wreck?

  13. Anatomy of Memory Bilateral damage to the hippocampus results in anterograde amnesia (Patient H.M.)

  14. Anatomy of Memory Amygdala: emotional memory and memory consolidation Basal ganglia & cerebellum: memory for skills, habits and CC responses Hippocampus: memory recognition, spatial, episodic memory, laying down new declarative long-term memories Thalamus, formation of new memories and working memories Cortical Areas: encoding of factual memories, storage of episodic and semantic memories, skill learning, priming.

  15. Forgetting • Forgetting is the inability to recall previously learned information • Forgetting rate is steep just after learning and then becomes a gradual loss of recall

  16. Serial Position Effect Recall immediately after learning Recall several hours after learning LTM Recall from Recall from LTM STM Primacy effect – remembering stuff at beginning of list better than middle Recency Effect – remembering stuff at the end of list better than middle

  17. Study Strategies • Distributed practice refers to spacing learning periods in contrast to massed practice in which learning is “crammed” into a single session • Distributed practice leads to better retention

  18. Theories of Forgetting • Proactive interference: old information interferes with recall of new information • Retroactive interference: new information interferes with recall of old information • Decay theory: memory trace fades with time • Motivated forgetting: involves the loss of painful memories (protective memory loss) • Retrieval failure: the information is still within LTM, but cannot be recalled because the retrieval cue is absent

  19. Organization of LTM • Tip-of the tongue phenomenon: person can’t easily recall the item, but shows some recall for its characteristics (“…it begins with the letter ….”)

  20. Amnesia • Amnesia is forgetting produced by brain injury or by trauma • Retrograde amnesia refers to problems with recall of information prior to a trauma • Anterograde amnesia refers to problems with recall of information after a trauma Anterograde amnesia Retrograde amnesia Point of Trauma

  21. Issues in Memory • Reasons for inaccuracy of memory: • Source amnesia: attribution of a memory to the wrong source (e.g. a dream is recalled as an actual event) • Sleeper effect: a piece of information from an unreliable source is initially discounted, but is recalled after the source has been forgotten • Misinformation effect: we incorporate outside information into our own memories

  22. Memory Strategies • Mnemonic devices are strategies to improve memory by organizing information • Method of Loci: ideas are associated with a place or part of a building • Peg-Word system: peg words are associated with ideas (e.g. “one is a bun”) • Word Associations: verbal associations are created for items to be learned

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