150 likes | 458 Views
NATURAL COFFEE SCRUB. For young and healthy skin. PROBLEM. Some people suffer from dry skin, in areas such as hands, feet, elbows and knees. Also, others suffer from keratosis (lack of Keratin in the skin). SOLUTION.
E N D
NATURAL COFFEE SCRUB For young and healthy skin
PROBLEM • Some people suffer from dry skin, in areas such as hands, feet, elbows and knees. Also, others suffer from keratosis (lack of Keratin in the skin)
SOLUTION • Natural coffee scrub gives you a smooth skin, remove dead cells, calluses, burrs. Active circulation, oxygenates the skin, gives you a better texture and moisture in your skin. Works in all skin types.
EQUIPMENT Initially get the ingredients with our own money. We are going to begin the production in our house. • Need to find ingredients at low cost and good quality. • Labor. • Need containers to put the product.
LOCATION • We will make contact with local country shops, as we are interested in the middle class. • In local country shops, people have thought that their products are natural. • In the future we can go to other cities and expand the market, always focused on natural stores; depends on how up the business in the city
TEST MARKET • Market testing will be made on Sundays in the country store. Sundays are the days when most people go to these stores. • We will demonstrate how the product works. • We give free samples of the Product. • We will give the option to purchase the product.
LABOR SKILLS • All employees must be knowledgeable about customer service. • they need to know the product's benefits. • they must work together and committed to the company.
ADVERTISING METHODS • Radio advertising. • Television advertising • In-store demonstrations • Free samples.
TARGET • Middle class people who can not afford expensive products already on the market. • Any person wishing to smooth skin at low cost. • All those seeking healthy skin free of chemicals. • People with keratosis (lack of keratin in the skin) problems.