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We are available on Getty!!

We are available on Getty!!. 48 Mn Customers 46% market share 98% population coverage Most recognized brand in the country. Bangladesh team- Tarek & Sabbir (Grameenphone Ltd.). Village phone- for rural women only. Over 4% penetration.

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We are available on Getty!!

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  1. We are available on Getty!! 48 Mn Customers 46% market share 98% population coverage Most recognized brand in the country.. Bangladesh team- Tarek & Sabbir (Grameenphone Ltd.)

  2. Village phone- for rural women only Over 4% penetration Contributes to over 50% of telecom revenues. (18-30) More eccentric, tech-savvy, more spenders, they are global.

  3. Our challenge Lifestyle driven revenue sources: Sharing driven Content driven Value driven Voice-driven revenue sources: High churn pressures Price pressures Traditional mature users- not natural ‘data adopters’

  4. Objective: Zero Hunger- Trigger action Making Hunger a priority (important) Resource-ing Generate ‘voice’

  5. The Synergy Sharers Referrers Spenders Advocates Voice Priority Setters Our color preferences seem to be similar as well…

  6. ‘Resource-ing’ & WFP awareness building The challenge vs. action Insight Our product Our target Food = Entertainment Sharing = Everything Friends = Fun The ‘food-vill’ game on Facebook Select a child you like to ‘manage’ Share ‘food’ whenever you feel like it See the ‘real outcome’ of food- virtual turns real 500,000 downloads in the first 12 months of launch & 1 Mn referred

  7. The challenge vs. action Voice Generation Insight Our product Our target Sceptic about contributions to the ‘unknown’- needs to know it is ‘real’. Half-yearly meet with the child. 100 WFP backed school Re-unions’

  8. What we need from you Content development: the game Content management: Character animations, student information updates, leader board, virtual food-price updates, account integrations Communication plan: Logo, Facebook, TV, Youtube, Food-hangouts and corporate offices. Food-vill game Budget BDT 1,000,000 (12 months)(USD 12,500) BDT 1,500,000 (USD 18,750) BDT 200,000/month (USD 2500) 31 Oct’14 – 21 Feb’15 1 Aug’14 – 21 Feb’15 15 Sep’14 – 21 Feb’15 Communication plan: Activation School re-unions with the managers generate buzz around the event, pre and post. Make the event ‘share-able’ on Youtube & Facebook & Instagram with user generated content Showing results Budget BDT 2,500,000 (12 months) (USD 31250) End of 3 months of app launch; 15 Jun’15 - 31 Jul’15

  9. Thank you

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