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CRESPI RANCH. The Brand: Handcrafted, rustic packaging appeal Simple luxury design – wrap around label Historical reference – Sense of Place Specific Edna Valley Tribute Brand Background:
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CRESPI RANCH The Brand: • Handcrafted, rustic packaging appeal • Simple luxury design – wrap around label • Historical reference – Sense of Place • Specific Edna Valley Tribute Brand Background: • Circa late 1700’s: Father Juan Crespi was one of the first missionaries to visit and establish what is now the Edna Valley region. • Wikipedia link: http://en.wikipedia.org/wiki/Juan_Cresp%C3%AD