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Lead generation is essential to keeping your pipeline buzzing with new prospects. The challenge is to manage those leads u2013 approximately half of whom u2013 will not engage with your sales team unless they are sufficiently motivated!<br>
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Lead generation Management Lead generation is essential to keeping your pipeline buzzing with new prospects. The challenge is to manage those leads – approximately half of whom – will not engage with your sales team unless they are sufficiently motivated! This is where lead management comes in. • Lead management involves nurturing leads and moving them along the sales funnel. Once they share their information, you can put your marketing campaigns to work and convert leads into paying customers. www.solastis.com
DIFFERENCES BETWEEN A CRM AND A LEAD MANAGEMENT SOFTWARE • CRM • Contact Management • Marketing integration • Email integration • Task management • Workflow automation • Intelligence and reporting • Lead Management • Productivity • Sales forecasting • Analytics • Task scheduling and tracking • Opportunity management
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