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Agenda

Agenda. What is Web 2.0 All About? Web 2.0 - Business Insights & Lessons Learned Potential Reshaping Of Enterprise Software CIO Survival - Its Not All Roses Final Thoughts. Business Insights: customer pain points.

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Agenda

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  1. Agenda What is Web 2.0 All About? Web 2.0 - Business Insights & Lessons Learned Potential Reshaping Of Enterprise Software CIO Survival - Its Not All Roses Final Thoughts

  2. Business Insights: customer pain points • Internet technologies continue enabling businesses to expand their ecosystems & partnerships • Partnerships cause integration work items it IT - usually requiring a minimum of 6 months per request • Change Happensa number of business collaborations last less than 12 months - do the math • Attention Disorderkeeping a pulse on the volume of external business data that could impact results is constantly in flux

  3. Business Insights: mash-ups concept not that new - but has evolved The evolving line-of-business & IT relationship…. • Shadow IT: do-it-yourself IT has always been around • The content: balancing control & collaboration • Instant value: immediate business impact • Wow factor: now , can you mix in this and this and …

  4. Agenda What do we do? Web 2.0 - Business Insights & Lessons Learned Potential Reshaping Of Enterprise Software CIO Survival - Its Not All Roses Final Thoughts

  5. Reshaping of Enterprise: reshaping lines between IT, LOB & Customers “ …I want my IT Assets to be mash-able……businesses will beexposingmore services to the Web, transforming the web into a platform… …consumingmore services and feeds from the Web… expandinginto ecosystems not reachable with prior technologies...where folks use my services & content in ways not planned for by IT?”

  6. Reshaping of Enterprise: emerging “self service” business pattern Web 2.0 Content Ecosystem • ease of access to the data that can be combined in different ways to meet ad hoc business opportunities • designing forre-mixability • combine data for diverse information services • transforming into portable, re-mixable assets & services • discover-ability of content both internet & intranet • exploiting emergent business opportunities • enterprise mash-ups - enabling “web apps” creation by LOBs & subject matter experts • Remixability - New/Emerging Measure of Enterprise Agility

  7. Reshaping of the Enterprise: where do I start?

  8. IBM Mashup Center: Lotus Mashups + InfoSphere MashupHub • Unleash business users from the limitations of fixed application landscapes • Unlock information buried in information silos:enterprise, departmental, Web, and personal data • Utilize visual tools for transforming and re-mixing Web 2.0-style feeds • Quickly uncover new business insights by easily assembling information from multiple sources in a browser – when it is needed • Fuel Innovation while applying the appropriate levels of IT control * Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

  9. IBM Mashup Portfolio: IBM Mashup Center Catalog: Sharing & discovery of mashable assets. Lotus Mashups: Quickly and easily assemble mashups on-the-glass. Create dynamic widgets. InfoSphere MashupHub: unlock and share Web, departmental, personal and enterprise information for use in Web2.0 applications. Transform and re-mix REST-style feeds.

  10. Examples • Carrefour • Boeing

  11. Carrefour • Customer Motivation: Role-based visualization of data across Carrefour supply chain • Scenario: Shipment Monitoring Dashboard • In-transit shipment details • Shipment location • Events that could disrupt shipment • Mashup combines Carrefour data and Internet-based data (piracy incidents and weather)

  12. Boeing - the NEO NextGen Aviation Program • The NEO Demo is a spiral demonstration of NextGen Aviation capabilities. It demonstrates functional improvements made possible when information is widely available across agencies (FAA, DoD, DHS, NASA). • Boeing saw a need for authorities to use existing data and systems to react to unexpected events and develop new capabilities. During Hurricane Katrina authorities could not quickly use existing systems to find airports that were opened and had runways with enough capacity to land transport planes carrying relief supplies. • Within three weeks Boeing and IBM had deployed mashup capability using IBM’s Mashup Center. Boeing successfully demonstrated the capability to FAA, DoD, DHS. • Samet M. Ayhan, Boeing: “The IBM Mashup tool offers a new approach for quick web application development, where disparate data sources can be fused on a single environment with reusable components in order to make better decisions.“

  13. NEO Airport Mashup Airport Location/Status Data (Colored Icons) Yahoo Map Operator Queries Weather Data (Overlay) Airport Data Airport Detail Alert/Warning (NOTAM) Data Runway Data

  14. NEO Airport Mashup – Screenshot 2

  15. NEO Airport Mashup – Screenshot 4

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