Supplemental Slides to Chapter 4

1. Supplemental Slides to Chapter 4 Leveraging Your Existing Infrastructure Internet, Intranets, Extranets

2. Review from Last Week • KMSLC (Ch. 3) • KM Strategies: Codification and Personalization • Knowledge Markets • Buyers, sellers, brokers • Internal pricing systems (reciprocity, repute, altruism)

3. The Leveraged Infrastructure (A. Tiwana) • “Most firms cannot afford to abandon what they have or change what is working just on the premise of a distant rainbow promised by a data-mining vendor…build on existing infrastructure” • John Maynard Keynes • “The greatest difficulty lies not in persuading people to accept new ideas (km) but persuading them to abandon the old ones” • Role of technology in KM lies in two places • Storage: storing, searching, retrieval, • Communication: networking

4. Bear in mind the following when examining what can can be leveraged • KM system must support: innovation, generation of new ideas, exploitation of firms intellectual prowess. • Collaborative synergy: knowledge sharing, learning and continuous improvement..conversations shouldn’t be restricted • Real knowledge not artificial intelligence • Sources and originators, not just know how • Golden Rule: • Understand how people work and build technology solutions to leverage these processes • Decision Support: decision making quality and accuracy should be enhanced by kms • Flexibility and Scalability: change as the business (7 knowledge) changes • Pragmatism not perfection • Begin with what you have and then incrementally improve it

5. Enabling Technologies • Knowledge Flow: • KMS should facilitate knowledge flow. Ex. Groupware technologies provide document repository; knowledge pointers tell where tacit is stored; intranets and extranets provide paths for explicit knowledge; Groupware/collaborative provide support for tacit and explicit exchange, websites, messaging, file systems, legacy systems, • Information Mapping: • Link and map the flow of information that might later be converted to knowledge across the enterprise; tools that support versioning; develop a database of documents and classify them making document searching painless, enterprise data, external networks,

6. Enabling Technologies • Information Sources: • Data sources feed raw data and information into the kms; distributed search and retrieval mechanisms, multimedia content with informal speech, video clips, pm tools, summary of transactional data. Multimedia video clip, for example, of a moving machine part conveys complex operation that is difficult to describe in words, pm tools, • Information and Knowledge Exchange: • Tools and non technological facilitators that enable exchange of information across tacit and explicit (database, tps repositories, data warehouses) sources, help create and share context and facilitate sense making. Ex: collaborative annotation tools, middleware, virtual meetings where applications can be shared and edited (MS Net Meeting), mind maps/concept maps

7. Enabling Technologies • Intelligent Agent and Network mining: • Knowledge mining, linking, retrieval, intelligent dss, search engines, content mining, data mining tools that extract patterns and trends. Navigate through integrated internal repositories and external sources to inform users of new content; push or personalized pull

8. Where does KM belong in the Organization? • Decentralized vs. Centralized organizational structure • Does it need a home? Yes! • Investment decisions, funding, access to senior leadership, make sure allocations are in line with strategy • Core Budget: • Team development (consortia, continuous learning) • Steering committee (hr, IT, marketing, sales, quality management, corporate communications, business units, geographical areas, corporate library

9. Internets, Intranets, Extranets

10. Internet • 1969 connected 4 university computers • Packet Switching • TCP/IP • WWW: • European Particle Research Center developed approach for marking text (html). The WWW is the global network that uses this method of communication to access materials • 1993 – 50 Websites • Mark Andreeson, quickly 10 million, today…who knows!

11. Intranet • Applying internet technologies to internal networks • Capabilities • Provide email, deliver training, publish information, deliver information, manage documents, work collaboratively on documents, automate work flows, discussion areas, shared calendars, project management tools, front end to organizational databases

12. Intranet Benefits • Meta Group: 36% ROI • Bay Networks: 300% ROI • Mitre: 900% ROI • Specific Savings • Reduced labor costs / less time to complete task • Reduced printing and distribution cost (manuals) • Increased productivity; increased sales, lower cost per sale, faster decision making • Compliance with laws and regulations

13. Extranet • An Intranet that uses Internet protocols and the public telecommunications systems to work with selected external users (suppliers, customers, vendors • Collaborating with partners on joint efforts • Purchasing supplies and services • Giving information about your products and services • Selling products and services • Supporting customers, suppliers and sales personnel • Recruiting employees • Exchanging large amounts of data