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??? ep?peda a????s??. ?????ep?d?as? e t? e??te???? pe?????????as??p?s? ap? t?? p??????e?? s????t?s????ast???? e a?t??e?e?? t?? ep??e???se?? a???a?e???s? t?? es?te????? pe???????t?????pt??? t?? a?a??t???? p?a?s???-e??a?e??????pt??? ep??e???at???? ??t????. O ???? t?? a?ta????s??. Sp?
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1. ? st?at????? ?ata???s? t?? ep??e???s??:ep??e???µat??? pe??ß????? ?a? d??aµ??? a??pt????
??. G. Staµp?????
2. ??? ep?peda a????s?? ?????ep?d?as? µe t? e??te???? pe??ß?????
??as??p?s? ap? t?? p??????µe?? s????t?s?
???ast???? µe a?t??e?µe?? t?? ep??e???se?? µa?
??a?e???s? t?? es?te????? pe??ß?????t??
???pt??? t?? a?a??t???? p?a?s???-e??a?e???
???pt??? ep??e???µat???? µ??t????
3. O «µ????» t?? a?ta????sµ?? Sp???a pe??ss?te??? ap? 5-7 a?ta????st?? se µ?a a????
???? ?a? t?s?? e??a? p?????!
??ta????sµ?? = p??eµ?? t?µ??
??a
??a ta p?????ta e??a? ?d?a
???? ?? ???ste? e??a? ?d???
? ?a?? e?µ??e?a t?? ?aµp???? ??t?s?? ?a? p??sf????
4. ????e? t?? ??p?; (reality check)???te t??? ?p?????sµ??? sa? ??s?? ?????p?? ????? t? p??ß??µa p?? ?????µe;
??s? s?µa?t??? e??a? t? p??ß??µa (p?s? t??? ??st??e?);
??s? e??a? d?ate?e?µ???? ?a p????s??? ??a ?a t? ??s???;
?e t? ??st?? µp????µe ?a t? d?a??s??µe;
??s?? ????? µp????? ?a t? d?a??s???;
Se t? ????µe s??t??pt??? p?e????t?µa; (? p?? s??t??pt??? p?e????t?µa ?a a?apt????µe;)
5. ?????s? a?ta????st???? pe??ß?????t?? ?a???-pe??ß?????: a????s? PEST
????t???
??????µ?a
???????a
?e???????a
?????-pe??ß?????: ? a?ta????sµ?? st?? ???d?
7. St?at????? t?p???t?s?
8. S??p?? t?? ep??e???s?? ???d??; - ep??d?s?
?p?st???:
??a??p???s? ???st??
p??sf??? / d?µ??????a a??a?
??aµa
????? p??pe? ?a ta ??????;
?ata????? ???? µe t?? ?d?? t??p? t?? ap?st??? t?? ep??e???s??;
??a????????? t?? a??a t?? ap?st????;
S?µf????? ?t? ? ap?st??? e??a? p?a?µat?p???s?µ? ?a? ef??t?;
9. ????? µet????? st? e??e???µa; (Stakeholders) ?e? ????? µ??? ?? µ?t???? p??sd???e?
?e??te?
???µ??e?t??
???a??µe???
?a?e?st??
??p??? ???????a
10. ????? ?: ?? ?p??e???µat??? ???t??? ? d??aµ??? t?? d?µ?? t?? ep??e???s??
?? ?ef??a?? t?? ep??e???s?? sp???a e??a? ta p???a
?? ?ef??a?? t?? ep??e???s?? de? e??a? µ??? st? es?te???? t??
11. ? a??s?da a??a? t?? Porter
13. ?? s?st?µa a??a? ?at? Porter
16. ? ep??e???s? ?? s?st?µa d?ast????t?t?? ?a? p????
17. ? ?e???s? t?? ep??e???s?? ?? s?st?µa p????
18. ?????s? t?? ‘??????µ???? µ??a???’ ?a? d?e?e???s? t?? ????? t??
19. ?a?ade??µata: AirSeaLines
?e???a?? – Ta??ss?a ?a??
?e??µ??a?? ????p???a
????? ?????
Ta??ss?a p?d??ata
......
20. ?????s? ep??d?s?? ?????s? e?a?s??s?a?
?e??t? t?? µetaß???? t?? ap?d?s?? t?? e??e???µat?? a?????a µe t? µetaß??? ???s?µ?? pa?aµ?t???
?????s? se?a????
??e?e???s? t?? ep?d?as?? µe????t???? e?e???e?? ?p?? µetaß?????ta? p????? µetaß??t?? µa??,
p.?. ? µe??s? t?? a???ast???? d??aµ?? p?? p???a?e?ta? se pe???d? ?fes?? ??e? ?? ap?t??esµa t?s? t? µe??s? t?? ??t?s?? ?s? ?a? t?? e?a?s??s?a ?? p??? t?? t?µ?, ?p?te a?aµ??eta? ?a? µe??s? st?? t?µ?.
21. ??? ep??e??e? ? d?µ? t?? ?efa?a??? ?e?st?t?ta
?p?p????µ? da?e???
?e??sµata
?p?d?s? ep??d?s??
??st???pt??? ??a??t?ta
???at?t?ta a??pt????
22. ?a a???ß? st???e?a ??st????? ??s? ?a p??pe? ?a ep?µe????µe st?? ??e??a ??a t?? e?t?µ?s? t?? ??????µ???? µe?e???;
?? ??st?? ap??t?s?? p????f???a? de? ?a p??pe? ?a e??a? µe?a??te?? ap? t? a?aµe??µe?? ?fe???
? a????s? e?a?s??s?a? ?a? se?a???? s?µß???e? st?? a?t?µet?p?s? t?? p????f???a??? e??e?µµat??
? ep??e???µat???t?ta s???stata? ??? st?? a???ß? p??ß?e?? t?? ded?µ???? a??? st?? epa??? p??et??µas?a ??a t?? a?t?µet?p?s? t?? ap??ß?ept??
23. ??a pa??de??µa: Tessa???? ????p???a ? et?s?a ?at? ?efa?? ?ata????s? ??µa??eta? se s?????t??? ?aµ??? ep?ped? (pe??p?? st? µ?s? t?? ????pa???? µ?s?? ????).
? p??sf??? ?a?a?t????eta? ap? ???e??? d?af???p???s??. ?e t?? e?a??es? ??p???? pe??fe?e?a??? p?????t?? st? ?a?t?f?????? t?? µe????? pa??t??, ?? p??sfe??µe?e? µp??e? e?????a? pa?a????? e??a? ap???e?st??? t?p?? Lager. ????? t?p?? µp??a? p??sf????ta? e?te e?sa??µe???, e?te pa?????ta? st?? ????da, a??? d???ete???ta? st?? a???? ?p? ???? ep???µ?a.
?p??s?a?a? µ???? s?µe?a ?? µ?????, t?p???? ?a?a?t??a ????p???e? ?a? ???est?at???a p?? ap?sp??? s?µa?t??? µe??d?? t?? ????pa???? a????? µe t?p??? ?a?a?t???st??? ?a? d???es?.
? st?at????? t?? µe????? eta????? est???eta? st?? ?e???? ?ata????s?. ????e?ta? ? ?e?µe???? ?ata????s? ?a? ?? apa?t?se?? t?? a?t?st????? d?a?t???????.
24. ? ?????f???a t?? ?efa?a???
25. ?? ßas???? ???? ?efa?a???
26. ? d?ad??as?a «???µa?s??» t?? ?ata?a??t??
27. ... ?a? ? ????? t?? µ???et??
28. ?a???s?a & ??a?es?µ?t?ta st?? ????? ?a? ????se??
29. ????et?? ?a? ????se??
30. ? s?µas?a t?? pa?a??????? ??a??t?ta?
31. ? ep????? te???????a?
32. ? ep?d?as? t?? ep?????? te???????a?