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DOUBLE. Marketing Jeopardy. PUBLICITY & PR. DISTRIBUTION. PROMOTION. MEDIA. MERCHANDISING. $200. $200. $200. $200. $200. $400. $400. $400. $400. $400. $600. $600. $600. $600. $600. $800. $800. $800. $800. $800. $1000. $1000. $1000. $1000. $1000.
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DOUBLE Marketing Jeopardy PUBLICITY & PR DISTRIBUTION PROMOTION MEDIA MERCHANDISING $200 $200 $200 $200 $200 $400 $400 $400 $400 $400 $600 $600 $600 $600 $600 $800 $800 $800 $800 $800 $1000 $1000 $1000 $1000 $1000
PROMOTION$200 Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
PROMOTION $400 Placing newsworthy information about a company, product, or person in the media
PROMOTION $600 All marketing activities, other than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and sales effectiveness
PROMOTION DAILY DOUBLE A company’s publicized endorsement and/or financial support for an event, team, or individual
PROMOTION $1000 Certificates given to customers entitling them to cash discounts on goods or services
MEDIA$200 Newspapers and magazines are categorized as this type of media.
MEDIA $400 Outdoor signs available to local, regional, or national advertisers.
MEDIA $600 Newsletters, catalogs, flyers, samplers, circulars, etc. sent by U.S. post office.
MEDIA $800 Broadcast media include ____________ and _____________.
MEDIA DAILY DOUBLE The most expensive type of advertising.
MERCHANDISING$200 A sign that is used to display the store name.
MERCHANDISING $400 The coordination of all physical elements in a place of business so that it projects the right image to its customers.
MERCHANDISING $600 The total exterior of a business.
MERCHANDISING $800 Selling space, merchandise space, personnel space, and customer space refers to ___________.
MERCHANDISING $1000 Window displays designed to sell merchandise.
PUBLICITY AND PR$200 Any activity designed to promote goodwill toward a business.
PUBLICITY AND PR $400 Tuition reimbursement, sick leave, profit sharing and health and wellness programs for workers are examples of things to develop good ___________ ____________.
PUBLICITY AND PR $600 A prewritten story about a company sent out by the company about something news worthy.
PUBLICITY AND PR $800 A folder containing articles, news releases, feature stories, and photographs about a company, product, or person.
PUBLICITY AND PR$1000 National companies often employ __________ _________ _________ to handle customer complaints and to serve as consumer advocates with the firm.
DISTRIBUTION$200 Channel members that negotiate the title of goods for buyers and sellers, but do not take title themselves.
DISTRIBUTION $400 The path a product takes from manufacturer or producer to the final user.
DISTRIBUTION $600 Home shopping TV networks are considered this type of retail outlet.
DISTRIBUTION $800 Another name for intermediaries.
DISTRIBUTION $1000 Middlemen that sell to the ultimate consumer market.
DOUBLE BUSINESS LAW BUSINESS PROCEDURES INTERNATIONAL BUSINESS BUSINESS CALCULATIONS FBLA KNOWLEDGE $200 “3” $200 “Identify the Problem” $200 “Trade Barriers” $200 “30 Days” $200 “$20” $400 “$10.00” $400 “Absolute Advantage” $400 “Leader” $400 “Common Stock” $400 “$768” $600 “Voucher Check” $600 “Oligopoly” $600 “Blue and Gold” $600 “Mail Fraud” $600 “$1840” $800 “Flextime” $800 “Bow” $800 “Secretary” $800 “Authorized Shares” $800 “$219.45” $1000 “Optical Character Recognition” $1000 “Reengineering” $1000 “Service, Education, Progress” $1000 “40” $1000 “$2160”