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Leisure Aiming to find a solution

Leisure Aiming to find a solution. Steve Ward – Head of Marketing & Brands. GLL – geographic spread. GLL – in brief. Not for profit Trust Industrial Provident Society for the benefit of the community Operating in excess of 60 centres across London (plus Reading and Epsom & Ewell)

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Leisure Aiming to find a solution

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  1. LeisureAiming to find a solution Steve Ward – Head of Marketing & Brands

  2. GLL – geographic spread

  3. GLL – in brief • Not for profit Trust • Industrial Provident Society for the benefit of the community • Operating in excess of 60 centres across London (plus Reading and Epsom & Ewell) • Works with Council partners to manage and operate centres • Similar models can be found across London and the UK

  4. GLL – geographic spread • Currently, GLL has 250,000 members (card holders) of varying types • Every partner requires benefits for their residents / members / users • Joining this up within the borough is difficult • Joining this up across London is even more so

  5. The memberships in brief

  6. The membership types Prepaid or Pay & Play Prepaid or Pay & Play Prepaid or Pay & Play Prepaid or Pay & Play Prepaid Prepaid or Pay & Play

  7. Third party recognition? • Every card has in borough recognition within the leisure centres (Borough wide membership) • The same membership / benefit / discounting system is in place in 11 of 15 partnerships • GLL aims that this architecture will be in place in every borough by the middle of 2007 • Development of third party recognition and benefits continues

  8. ACCESS TO Leisure Centres Parks/Fitness trails Sports venues Libraries Community centres Council Offices Tourist attractions Schools/Further Education BENEFIT TO Leisure Centre Activities Sports Development programmes Local Club / Sports Activities Activity Intervention Programmes Festivals / Events & Transport All Council / GLA services Education / courses Recognition across…..

  9. London Fitness Network – case study • London Fitness Network has London wide recognition • Membership that gives same benefits in every leisure centre operated by a Trust • Currently recognised in 76 leisure centres across London • Allows people to live / work in different areas of London but be a member of one scheme

  10. London Fitness Network positioning

  11. LFN - validation

  12. Current / future issues • Current situation is not ideal in terms of validation and recognition • Technology is one of the main issues to overcome • Companies need to be in a position to be able to supply accurate data • Expansion of the Fitness Network is likely – technology has to be overcome

  13. LeisureAiming to find a solution Steve Ward – Head of Marketing & Brands www.gll.org www.londonfitnessnetwork.org

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