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Solutions Marketing

Solutions Marketing. Focus on SMB market space in four initiative areas: e-business Business Intelligence Content Management ERP/ISV Develop/execute programs to provide KeyLink Systems Solution Providers with ammunition to: Quickly come up to speed within chosen initiatives

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Solutions Marketing

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  1. Solutions Marketing

  2. Focus on SMB market space in four initiative areas: • e-business • Business Intelligence • Content Management • ERP/ISV • Develop/execute programs to provide KeyLink Systems Solution Providers with ammunition to: • Quickly come up to speed within chosen initiatives • Run campaigns that drive net new business opportunities • Increase profit potential Solutions Marketing

  3. Solutions Marketing • Partner Enablement • Programs • Business Propositions • Marketing • Pre-sales • Technical • Initiative Consultants • e-business • Business Intelligence • Content Management • ISV

  4. Solutions Marketing • Initiative Consultant • Channel Development • Develop Business Proposition for Partner • Identify/enable partners who meet profile • Develop Marketing Plan for Initiative • Develop Marketing Guide • Accompany Partner through program • Interface with market experts

  5. Marketing Tools • Marketing Guide • Assists partner with Marketing plan • KeyLink programs specifically designed to build your customer's business • KeyLink go-to-market strategies • Business Partner Business Proposition • Solution presentations • White papers • Marketing CDs • Success Stories Solutions Marketing

  6. Solutions Marketing • Business Proposition • HW, SW and services financial landscapes • Business Opportunity • Profile of successful partner • Sample ROI • KeyLink Relationship

  7. Web Site • www.keylink.pios.com/ibm/solutions • News • Events • Programs • Education/Training • Marketing Guides

  8. Marketing Activities • Seminars • Demand Generation Campaigns • MarketLink • Team Players • Education/Training • Technical • Sales • Press Assistance • Partner Mentoring • Assistance: Partnering with Partners Enablement

  9. Sample Programs

  10. - business • Seminars in a Box (SIBs) • e-business Advisor and Designer Education • WebSphere Commerce Campaign • Web Self Service Campaign • Net.Commerce Technical Certification Training

  11. KeyIntelligence Program • Partner Enablement/Business Proposition • Business Intelligence Discovery Workshop • 90 Day Mentoring Program • Marketing/Sales Assistance • Executive Conference

  12. ISV Solutions • KeyLink Value • We identify ISVs with... • Channel programs • Support capacity/capability • Products/programs complementing Solutions Provider's offerings • Opportunity to offer new business opportunities for Solution Providers • ...then we facilitate partnerships with key Solution Providers

  13. Summary • Focus on business future • Skill, product, and resource sharing • Product and market knowledge • Partnership enablement • Pre-sales support • Marketing Support • Training • Partner Commitment = reduced time to market!

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