Applying for two-way communication between information specialists and policy-makers

1. Applying for two-way communicationbetween information specialists and policy-makers Õnne Mets Head of PR department mets@nlib.ee

2. policy-makers stakeholders

3. Two-way symmetrical communication(J. Grunig): • dialogue • negotiations • listening • conflict management

4. Giving solid grounds for public shpere policy-makers stakeholders information specialists

5. Two-way communication is a management function • Communication strategy depends on higher strategic aims • Listening to target audiences gives hints on tactical planning

6. Higher officials and politicians on EU information phone

7. Statistics – biggest lie or added value? • Input for further action / reaction • Meaningful indicators • Success criteria • Constant analysis

8. Channels • Web 2.0 – give your users a word • Online process – possibilities to comment • Offline process – possibility to participate

9. Thank you! mets@nlib.ee