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A Brave New World - Where Conference Keynote

Keynote at Where Conference, April 3, 2012 by Charlene Li. Description: Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? The key is to understand what new opportunities are unleashed through the combination of these different contextual data – and overlay what is probably given business model, social, technology, and political constraints. We’ll also look at what this brave new world means in terms of actions you must take today.

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A Brave New World - Where Conference Keynote

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  1. 1 A Brave New World Providing Context for What is Possible and Probable Charlene Li Altimeter Group April 3, 2012 @charleneli

  2. 2 How Time Flies iPhone Debut Jan 2007 Facebook Connect July 2008 Nexus One Android Debut January 2010 Facebook Timeline Sept 2011 Facebook Platform May 2007 iPhone App Store July 2008 iPad Debut April 2010 © 2012 Altimeter Group

  3. The Dynamic Customer Journey © 2012 Altimeter Group © 2012 Altimeter Group

  4. The connected customer sees the world differently, uniting the online and offline world for others to see & experience © 2012 Altimeter Group

  5. Tesco installed QR-enabled virtual stores in subways In one year, registered users increased 76%, online sales increased 130% © 2012 Altimeter Group

  6. RFID enables social interactions © 2012 Altimeter Group

  7. 7 How well do you know your customers? 25-55 years old, married, kids, working, graduate degree, travels a lot © 2012 Altimeter Group

  8. 8 What the future will bring I walk into my local grocery store © 2012 Altimeter Group

  9. 9 The store knows it’s me • Social check-ins (Four Square, Yelp, Facebook Places) • Near Field Communications © 2012 Altimeter Group

  10. 10 I get coupons to use right away Today Coupons sent based on shopping list © 2012 Altimeter Group

  11. 11 And get directed to my product Today Future: in-store GPS maps my route © 2012 Altimeter Group

  12. The Sentient World © 2012 Altimeter Group © 2012 Altimeter Group

  13. 13 Devices and apps are getting smarter Pace adjusted for time not moving My Fitbit © 2012 Altimeter Group

  14. 14 My smartphone needs to get smarter Who do I talk with most Respond to quickly Or ignore completely Prioritize my contacts based on behavior Add travel time based on my locations © 2012 Altimeter Group

  15. 15 © 2012 Altimeter Group

  16. Image by iandavid used with Attribution as directed by Creative Commons http://www.flickr.com/photos/iandavid/3532086917 Adaptive Organizations © 2012 Altimeter Group © 2012 Altimeter Group

  17. 17 B2B & Enterprise Apps Change Work GE’s MyEngine App Yammer Mobile Box OneCloud © 2012 Altimeter Group

  18. 18 Enterprise Social Networks Provide Context Consider how the entire workforce will access ESNs © 2012 Altimeter Group

  19. 19 Enterprise Mobility Takes Various Forms Corporate Information Access Field Complex Computing Collaboration Goal: Goal: Goal: Gathering, collection and collaboration of information gathered in the field. On the go access to common information. Access to a full computing experience, from anywhere. © 2012 Altimeter Group

  20. How to Prepare © 2012 Altimeter Group © 2012 Altimeter Group

  21. Map out the Customer Journey 3. Commerce Evaluation 2. Pre-Commerce Purchase Consideration Experience Influence Loop Awareness Loyalty 1. Formulation 4. Post-Commerce Bond © 2012 Altimeter Group

  22. 22 Beware the Big Data Elephant Everyone touching “Big Data” will describe it differently Start by asking the right questions first © 2012 Altimeter Group

  23. 23 Establish your Enterprise Mobile Control Plane Mobile Business Case Technology Governance Workforce Control Plane © 2012 Altimeter Group

  24. © 2012 Altimeter Group © 2011 Altimeter Group

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