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SSATB Keynote on Open Leadership in Secondary Schools

Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social media. Includes examples of how secondary schools can/should use social media.

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SSATB Keynote on Open Leadership in Secondary Schools

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  1. 1 Using Social Media In Schools Charlene Li Altimeter Group Twitter: @charleneli Email: charlene@altimetergroup.com

  2. 2 © 2011 Altimeter Group

  3. OUT of CONTROL? © 2011 Altimeter Group © 2011 Altimeter Group

  4. 4 © 2011 Altimeter Group © 2011 Altimeter Group

  5. 5 © 2011 Altimeter Group © 2011 Altimeter Group

  6. 6 How to give up control but still be in command © 2011 Altimeter Group © 2011 Altimeter Group

  7. It’s about RELATIONSHIPS © 2011 Altimeter Group © 2011 Altimeter Group

  8. STRATEGY LEADERSHIP PREPAREDNESS © 2011 Altimeter Group © 2011 Altimeter Group

  9. STRATEGY LEADERSHIP PREPAREDNESS © 2011 Altimeter Group © 2011 Altimeter Group

  10. 10 Four goals define your Open Strategy Dialog Learn Support Innovate © 2011 Altimeter Group

  11. 11 What you can learn from social media © 2011 Altimeter Group

  12. 12 Engagement Pyramid <1% Curating 26% Producing 34% Commenting 63% Sharing 78% Watching © 2011 Altimeter Group

  13. 13 Define Your Strategy With Goals Dialog Learn Support Innovate © 2011 Altimeter Group

  14. 14 The New Normal  Conversations, not messages  Human, not corporate  Continuous, not episodic © 2011 Altimeter Group

  15. 15 Use Twitter to engage in conversation © 2011 Altimeter Group

  16. 16 Northfield Mount Hermon talks with prospective students, alums, students etc. © 2011 Altimeter Group

  17. 17 Blogs provide a starting point for dialog © 2011 Altimeter Group

  18. 18 Pull your social media into one place http://www.nmhschool.org/nmhbook © 2011 Altimeter Group

  19. 19 The “award” winning Hopkins social media site is run by students http://www.hopkins-interactive.com/ © 2011 Altimeter Group

  20. 20 But what do you do about unseemly conversations? © 2011 Altimeter Group

  21. 21 Define Your Strategy With Goals Dialog Learn Support Innovate © 2011 Altimeter Group

  22. 22 Facebook supports Q&A © 2011 Altimeter Group

  23. 23 Use “The Wall” for updates © 2011 Altimeter Group

  24. 24 Use hashtags to find discussions #isedchat #collegebound #collegechat #higheredchat List of Twitter Chat: https://bitly.com/hashtagchat © 2011 Altimeter Group

  25. 25 Define Your Strategy With Goals Dialog Learn Support Innovate © 2011 Altimeter Group

  26. Starbucks involves 50 people around the organization in innovation Over 100 ideas have been implemented © 2011 Altimeter Group

  27. 27 Use ratings to find out what’s working (and what’s not) © 2011 Altimeter Group

  28. STRATEGY LEADERSHIP PREPAREDNESS © 2011 Altimeter Group © 2011 Altimeter Group

  29. STRATEGY LEADERSHIP PREPAREDNESS © 2011 Altimeter Group © 2011 Altimeter Group

  30. 30 Leaderships means having followers “Leadership is a relationship between those who aspire to lead and those who choose to follow.” - From “The Leadership Challenge” © 2011 Altimeter Group

  31. 31 Open Leadership Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals © 2011 Altimeter Group © 2011 Altimeter Group

  32. 32 10 elements of openness Information Sharing • Explaining • Updating • Conversing • Open Mic • Crowdsourcing • Platforms Decision Making • Centralized • Democratic • Self-managing • Distributed © 2011 Altimeter Group

  33. 33 Determine how open you need to be with information to meet your goals Explaining Updating Conversing Today Where we need to be Open Mic Crowdsourcing Platform Visit open-leadership.com to conduct your own openness audit © 2011 Altimeter Group

  34. 34 How open are you? Workshop at 10:30am will conduct the audit © 2011 Altimeter Group

  35. 35 Traits of Open Leaders Authenticity Transparency © 2011 Altimeter Group

  36. 36 Transparency as an imperative © 2011 Altimeter Group

  37. 37 How Best Buy created Open Leaders © 2011 Altimeter Group © 2011 Altimeter Group

  38. 38 Barry’s first post © 2011 Altimeter Group

  39. 39 Retailer Best Buy has 2,500 employees providing support via Twitter © 2011 Altimeter Group

  40. STRATEGY LEADERSHIP PREPAREDNESS © 2011 Altimeter Group © 2011 Altimeter Group

  41. STRATEGY LEADERSHIP PREPAREDNESS © 2011 Altimeter Group © 2011 Altimeter Group

  42. 42 Social Business Hierarchy of Needs Source: Altimeter Group (August 2011) © 2011 Altimeter Group

  43. 43 #1 Align social with key Strategic Goals Examine your 2011 & 2012 goals Pick ones where social will have an impact Start small, but now © 2011 Altimeter Group

  44. 44 #2 Create a Culture of Sharing © 2011 Altimeter Group

  45. #3 Discipline is Needed to Succeed 45 Take reasonable action to fix issue and let customer know action taken Positive Negative Yes Yes Does customer need/deserve more info? No Assess the message Do you want to respond? Evaluate the purpose Yes Yes No No Unhappy Customer? Are the facts correct? Gently correct the facts Response No No Yes Yes No Can you add value? Are the facts correct? Dedicated Complainer? No Yes Is the problem being fixed? Explain what is being done to correct the issue. Yes Respond in kind & share Thank the person Comedian Want-to-Be? No Yes Adapted from US Air Force Comment Policy Let post stand and monitor. © 2011 Altimeter Group © 2011 Altimeter Group

  46. 46 #4 Master the Art of Failure No relationships are perfect Google’s mantra: “Fail fast, fail smart” © 2011 Altimeter Group © 2011 Altimeter Group

  47. 47 © 2011 Altimeter Group © 2011 Altimeter Group

  48. It’s about RELATIONSHIPS © 2011 Altimeter Group © 2011 Altimeter Group

  49. © 2011 Altimeter Group © 2011 Altimeter Group

  50. 50 Open Leadership Workshop Charlene Li Altimeter Group Twitter: @charleneli Email: charlene@altimetergroup.com

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