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"The Engaged Leader" at SXSW Interactive

Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day) Title: Creating A Digital Engagement Strategy for Leaders Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.

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"The Engaged Leader" at SXSW Interactive

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  1. 1 Creating a Digital Engagement Strategy For Leaders 3.1415 Charlene Li, Founder & CEO, Altimeter Group #EngagedLeader @charleneli #sxsw #engagedleader

  2. 2 #EngagedLeader

  3. 3 The Art of Followership #EngagedLeader

  4. It’s About Relationships

  5. What kind of relationship do you want? #EngagedLeader

  6. Strategy is What You Do – And Don’t Do

  7. The Engaged Leader: A Strategy for Your Digital Transformation An engaged leader is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations. Book available in the SXSW bookstore Preorder at charleneli.com

  8. Agenda

  9. Agenda

  10. The Engaged Leader Framework #EngagedLeader

  11. Listen to Break Down Power Distance #EngagedLeader

  12. Red Robin Enables Enterprise Listening of Customers via Employees #EngagedLeader

  13. UPS’s Rosemary Turner Connects by Sharing with Employees via Twitter #EngagedLeader

  14. Bill Marriott Can’t Type – But It Doesn’t Stop Him From Sharing #EngagedLeader

  15. Telstra CEO David Thodey Engages Frequently #EngagedLeader

  16. Define the Relationship With Engagement                 #EngagedLeader

  17. Purpose Drives Personal Engagement             “I jump into customer issues because it’s dear to my heart.”  - David Thodey, CEO of Telstra #EngagedLeader

  18. Thodey Mastered the Language of Engagement Internally First • Have a clear  point of view • Express  empathy • Understand  limits #EngagedLeader

  19. Agenda

  20. 21 Top Excuses It’s not about me. I don’t have the time. It doesn’t replace face to face. It’s marketing’s job. Who cares what I had for lunch? I don’t want to get my company in trouble. #EngagedLeader

  21. 22 Fear of Failure #EngagedLeader

  22. 23 Development Stages of Engaged Leaders Denial Anger, Dismissal, Repudiation Bargaining Excuses, Escape, Desperation Acceptance Agreement, Realization, Awakening Transformation Belief, Embracement, Evangelism #EngagedLeader

  23. 24 #EngagedLeader

  24. 25 Trust Truth Openness Authentic #EngagedLeader

  25. 26 Managing Up Focus on Goals #EngagedLeader

  26. 27 Middle Managers Focus on Being Facilitators #EngagedLeader

  27. 28 Digital Engagement Requires Judgment – and the Confidence to Use It What you Judgment is needed in What you should do between shouldn’t do #EngagedLeader

  28. 29 #EngagedLeader

  29. Agenda

  30. Digital Requires New Ways of Working Rigid Organizations Dynamic Organizations #EngagedLeader

  31. 32 Biggest Challenges of Digital/Social #EngagedLeader

  32. 1. Create a Culture of Sharing #EngagedLeader

  33. What stories could you share that would inspire action?

  34. 2. Build Trust with Engagement Source: Edelman Trust Barometer, 2015 #EngagedLeader

  35. 3. Use Digital to Make Meaningful Decisions

  36. The Impact of Follow-through

  37. 4. Ask the Right Questions About Value “We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes, CMO of American Express 40

  38. It’s About Relationships

  39. Charlene Li Charlene Li charlene@altimetergroup.com charleneli.com/blog Twitter: charleneli For slide, send an email to slides@altimetergroup.com

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