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Spread The Warmth Case Study From Age UK

Spread The Warmth Case Study From Age UK. Overview. Spread The Warmth is the Age UK flagship winter campaign aimed at keeping older people warm and well. What did we do with the software?.

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Spread The Warmth Case Study From Age UK

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  1. Spread The Warmth Case Study From Age UK

  2. Overview Spread The Warmth is the Age UK flagship winter campaign aimed at keeping older people warm and well.

  3. What did we do with the software? • As part of the ‘Warm Homes’ strand of STW we set up an ‘email your MP’ action using Engaging Networks. • We reached around 300,000 and gained 350 signups.

  4. What did you do in a wider context? OnlineSpread The Warmth Hub OfflineSocial Events (Vitality Ball) • Text goes here

  5. What did you do in a wider context? Radio – The Wireless Partnerships – Innocent

  6. Results Facebook Nov-Dec Twitter Nov-Dec 7,600 New Followers Growth rate increase of 110% Reached 1.2 Million People • 3,700 New Page Likes • Growth rate increase of 200% • Reached 740,000 People

  7. What Went Well • Our ability to alter content for our different social channels based on our audiences. • All of our social channels cater to different audiences so it was important to get the tone voice channel appropriate.

  8. What Went Well

  9. Improvements? • We generated a huge amount of reach during the two month campaign but we need to work on converting that reach into more specific engagement with us. • Whilst we grew our social audience. Our goal for the next campaign is to convert our social audience to offline actions.

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