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Podpora rozvoje cizích jazyků pro Evropu 21. stol.

Podpora rozvoje cizích jazyků pro Evropu 21. stol. INVESTICE DO ROZVOJE VZDĚLÁVÁNÍ. Tento projekt je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky. Mass media. term coined in the 1920s in connection to radio networks, newspapers and magazines

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Podpora rozvoje cizích jazyků pro Evropu 21. stol.

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  1. Podpora rozvoje cizích jazyků pro Evropu 21. stol. INVESTICE DO ROZVOJE VZDĚLÁVÁNÍ Tento projekt je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

  2. Mass media • term coined in the 1920s in connection to radio networks, newspapers and magazines • designed to reach a large audience • some forms of mass media - books and manuscripts – known for centuries • includes also Internet media - individuals can spread information

  3. radio television magazines newspapers World Wide Web 1/ Entertainment 2/ Public service announcements Mass media include Purpose

  4. Press • the oldest way of distributing information • Issued daily, weekly, monthly, etc. • The Daily newspapers create two large groups: 1/ broadsheets (quality press) 2/ tabloids (popular press)

  5. Tabloids • a smaller newspaper format • tends to exaggerate sensational crime stories, gossip columns, deeply describes personal lives of celebrities and sports stars, • so-called "junk food news"

  6. the Broadsheets • large size • one daily broadsheet is distributed nationwide, and two on a Sunday

  7. Question time 1/ How often do you read a newspaper? 2/ What is your favourite newspaper? 3/ Do people usually read regional or national newspapers? 4/ Is there a lot of advertisement in newspapers? 5/ Do you subscribe to a newspaper? What are the advantages of a subscription? 6/ Do you know any internationally famous newspapers?

  8. Magazines 1/ Do you like reading magazines? 2/ What is your favourite magazine? 3/ What kind of magazines is especially popular with women? With men? With girls? With boys? 4/ What do you think about women's magazines?

  9. Radio • beginning of 19th century 1/ Do you often listen to the radio? When? 2/ What's your favourite radio station? 3/ Do you prefer regional channels or national ones? 4/ What type of stations are popular in your country? 5/ What type of programmes can you hear on the radio? 5/ Do you think radio will still be used in the future? Why do you think so?

  10. Television • available since 1930´s • mainly a source of entertainment and news • the world's first working television system invented by Scottish inventor John Logie Baird • common channels in the UK: BBC1, BBC2, Channel 4, Five

  11. 1/ How much TV do you watch? 2/ What's you favourite TV programme? Why is it your favourite? 3/ What type of TV programmes do you hate? Why? 4/ What other popular types of TV programmes do you know? 5/ Do you think that TV is good for people? Why or why not? 6/ What are the positives and negatives of TV? 7/ What is the difference between public channels and commercial channels?

  12. 8/ If you could influence the nature / selection of TV programmes, what would you change? Why? 9/ How do you feel about TV commercials, especially when they are shown in the middle of a film? 10/ What is your favourite TV commercial? What TV commercial do you hate? 11/ What is a 'couch potato'? 12/ How do you get to know what programmes are on? Where can you find out?

  13. Internet 1/ What is internet? 2/ How popular is it these days? Who uses it? 3/ What are the positives and negatives of the Internet? 4/ Do you think that the Internet will replace other kinds of mass media completely? Why? 5/ When you are using the internet, is your privacy well protected? 6/ Is there a lot of unpleasant advertisement on the Internet?

  14. Mass media now • Developing new technology brings new questions: 1/ Should cell phones be included in mass media? 2/ What about video and computer games?

  15. INVESTICE DO ROZVOJE VZDĚLÁVÁNÍ Tato výuková prezentace byla pořízena z finančních prostředků hrazených Evropským sociálním fondem a rozpočtem České republiky. Tento projekt je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

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