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IP Centrex – State of Deployments. Dieter Rencken Senior Product Manager. 2004 : Is it the Year of IP Centrex?. “The time is right for IP Centrex” - NetworkWorldFusion 1/26/04. “SBC to Offer Nationwide Hosted VoIP” - XChange 11/20/03. “Aussie ILEC Telstra Says G'day to IP Centrex”
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IP Centrex – State of Deployments Dieter Rencken Senior Product Manager
2004 : Is it the Year of IP Centrex? “The time is right for IP Centrex” - NetworkWorldFusion 1/26/04 “SBC to Offer Nationwide Hosted VoIP” - XChange 11/20/03 “Aussie ILEC Telstra Says G'day to IP Centrex” - IP Voice’s New Telephony 1/22/04 “Recent announcements by Traditional Carriers show they are serious about convergence” - Frost & Sullivan 01/04
2004 – Is it the Year of IP Centrex? • Service Providers intend to deliver services across the globe • North America: • SBC, ATT, MCI, Bell South, Verizon, Bell Canada, Telus, QWEST, Sprint, ICG, Go Beam, Level 3, countless regional SPs • Central, South America: • Telefonica • Europe: • BT, Telia, France Telecom, regional SPs • Asia Pacific: • NTT, Fusion, Singtel, Telstra, Telstra Clear, BTN Access (PCCW), Telecom New Zealand, • Deployments reported in small & large Enterprises • Momentum increasing in Sales of IAD/Session Border Controllers and IP phones
Target Customers • Small/Medium Enterprises • 20 to 200 Users • Centrex/Key System Alternative • Large Enterprises • > 500 Users • PBX Alternative • Branch Offices • Multiple Location Enterprises • HQ, Satellite Offices, and Remote Users • Private Dialing and Routing • Integration of heterogeneous networks and equipment
Early Adopters : Examples • Banks, Financial Services • Distributed Locations who need unified telephone services and converged applications. • Want private dialing, seamless call support across locations, remote loan agents • Westpac Bank (AU) : 30,000 seats • Government • Ashland, Oregon • Small/Medium Enterprise • Anthony Vineyards • Large Enterprise • Tokyo Gas (Japan) : all SIP deployment - 12000 seats
Key Learnings from Deployments • Planning is Key : • Managed Network + SLA • QoS, VLAN segmentation • Endpoint provisioning • VoIP endpoints have to be plug and play • Remote maintenance • Open Standards • Maximizes Interoperability • Both for provisioning & media/signaling • Gives customer’s choice
Heavy Communicator • 6 + lines, 2 calls/line • HI Res Graphics Apps. • Desktop Video in the future Moderate Communicator Enterprise Mobile User • 3 lines, 2 calls/line • Graphics Display + 4 Softkeys • Graphics Apps • Full Duplex Speakerphone • Graphics Display + 4 Softkeys • Graphics Apps • Full Duplex Speakerphone • Wifi enabled • QoS, Security Basic Communicator • Small Graphics Display + 3-4 Softkeys • 1- 2 lines • Display + 3-4 Softkeys • 3+ way conference • Basic speedial • Park, Pickup • Local, Corp Directory • Text/Data Apps • 1- 2 lines • Display + 3-4 Softkeys • 3+ way conference • Basic speedial • Park, Pickup • Local, Corp Directory • Text/Data Apps • 3+ way conference • Basic speedial • Park, Pickup • Local, Corp Directory • Text/Data Apps • 3+ way conference • Basic speedial • Park, Pickup • Local, Corp Directory • Text/Data Apps Occasional User • 1 Line • Make/Receive Calls • Transfer • Redial • Hold • Make/Receive Calls • Transfer • Redial • Hold • Make/Receive Calls • Transfer • Redial • Hold • Make/Receive Calls • Transfer • Redial • Hold • Make/Receive Calls • Transfer • Redial • Hold IP Phone Trends – Functionality • Expanding Product Families from manufacturers offer choices for usage models
Market Adoption is the primary driver IP Phone Trends – Pricing $400 $300 Heavy Communicator $200 Moderate Communicator $100 Basic Communicator Occasional Use Today Next Year? 2 Years?
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Web/DataCollaboration,Presence, IM Multi-mediaBridges Call Server – Hosted Telephony Gateway Gateway Managed IP Network Enterprise Enterprise Analog Phones Personal Video Personal Video LAN LAN IP Phones IP Phones Group Video Group Video Hosted Network Vision – Tomorrow
Key Thoughts • IP Centrex/Hosted IP Telephony is available today. • Deployments range from small to large enterprises …early traction in distributed enterprises. • Range of IP phone models deliver choice of functionality and price points. • IP Centrex/Hosted IP Telephony services will evolve to be a full range of Unified Collaborative Communicationservices.
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