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Designing Organizations for Global Success: Strategies and Challenges

Explore the motivations for global expansion, stages of international evolution, and models for global vs. local opportunities. Learn how to fit organization structure to international advantages, implement global coordination mechanisms, and benefit from collaboration. Understand the impact of cultural differences and national approaches to coordination and control. Discover the transnational model of organization and the design elements for global success.

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Designing Organizations for Global Success: Strategies and Challenges

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  1. 0 Chapter 6 Designing Organizations for International Environment

  2. Entering The Global Arena 0 • More companies are doing business globally • Companies need top leaders who have a global outlook • Advancements in technology and world communications has changed the competitive landscape

  3. Motivations for Global Expansion 0 Motivation to Expand: • Economies of Scale • Economies of Scope • Low-Cost Production Factors Economic, technological, and competitive forces have combined to push companies from a domestic to a global focus.

  4. The Global Economy as Reflected in the Fortune Global 500 0

  5. Stages of International Evolution 0 • Domestic • International • Multinational • Global

  6. Global Expansion Through International Strategic Alliance 0 • Licensing – allowing another firm to market your brands • Joint Ventures - separate entity of two or more firms • Consortia – groups of independent companies

  7. Model for Global vs. Local Opportunities 0 • Global standardization versus national responsiveness • Globalization or multidomestic strategy • Globalization strategy - products are standardized throughout the world • Multidomestic - competition is handled in each country independently

  8. Fitting Organization Structure to International Advantages 0

  9. Global Organization Structure 0 • International Division • Global Product Division • Global Geographic Division • Global Matrix Structure

  10. The Global Organizational Challenge 0

  11. Global Coordination Mechanisms 0 • Global Teams • Headquarters Planning • Expanded Coordination Roles

  12. Benefits of Collaboration 0 • Cost Savings • Better Decision Making • Greater Revenue • Increased Innovation

  13. Cultural Differences In Coordination and Control 0 National Value System • Power Distance: people accept inequality • Uncertainty Avoidance: members feel uncomfortable with uncertainty and ambiguity

  14. National Approaches to Coordination an Control 0 • Centralized Coordination:Japanese Companies • Decentralized Approach:European Firms • Coordination and Control Through Formalization:The United States

  15. The Transnational Model of Organization 0 • Mix in organizational complexity with diverse units and coordination • Combines global learning, knowledge sharing and technological innovation • Structure required in highly complex organizations • An integrated network linked together to achieve multidimensional goals • Based on interdependence • A managerial state of mind, a set of values and shared values toward a worldwide learning system

  16. Transnational Organizations 0 • Assets and resources are dispersed worldwide • Structures are flexible and ever-changing • Subsidiary managers initiate strategy and innovations that become strategy for the whole organization • Corporate culture, shared vision and management style guide the organization

  17. Design Elements 0 • Managers must design organizations for complex international coordination • Organizations international strategy and structure evolve • There a diverse options for specific international strategies • There are a variety of challenges for global organizations • Diverse national and cultural values influence an organization’s approach • Companies operating globally require broad coordination

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