7 Effective Ways To Improve Your Website

1. 7 Effective Ways To Improve Your Website The stopwatch starts as soon as your target audience lands upon your website. Remember, you have just 5 seconds to make your impression last before s/he navigates to another one. Do you think your website has the potential to grab the eyeballs? Or do you feel that the user will bounce back? If the answer to the latter question is yes, then it is the right time for you to have a deeper look into the ways how you can increase your website’s performance. In this blog, we have curated answers to the questions, how can you engage the audience over the website without confusing them or losing them once they enter your landscape? Keep scrolling if you wish to know more or take help from​​a​​web design company​. Well, Google just loves brilliantly optimized sites, and it is no longer a secret! However, the new secret is, users read only 20% of the words on a page! Now, this is something challenging! The stick around time of the user is the first challenge, and the second one, the users’ words readability percent. How will you face these challenges and yet successfully achieve the goal? Here is your answer…

2. Keep things simple on the website: Ask yourself, do you love tangled earphone pieces or an untangled one? The answer is pretty obvious, we all love untangled earphones. Then why to make things tangled (complex) over the websites then? Just keep it simple. The navigation of the pages should be simple, descriptive, and clear. ​A piece of advice: Do not provide too much information on one page such that it becomes difficult for the audience to grab. Instead, include single page relevant information on the navigated pages. Optimize the website speed: As mentioned earlier, you really have a limited time to make your impression, and if your website fails in quick loading, a major failure occurs right there. You need to have a quick loading time, possibly 2 seconds or less, for attracting potential customers. If you do not do that, your potential customer ditches the website and shifts to the competitor one. If you wish

3. to check your website’s performance, you can make use of Google tools and find out the loading time. Does your website engage or attract customers? A vital role is played by the website’s content in engaging the customers. The illustration and information which you curate or the videos that you include over the website should be able to create a positive impact over the visitor. You can think of some of the out-of-the-box ideas for implementing the image strategy. People really have become way smarter in judging the company while they visit the website. A generic stock photo is likely to disappoint them, which leads to a decrease in trust. Hence, think of some personalized ways in which you can reflect the company’s image and convey the exact message through images. Video addition increases the amount of time a user spends over the website. By including video content, your chances of brand visibility increases. The reason being, people usually spend on average 2.6 times more on the pages with video content than the ones which do not have. Do you have a responsive website? In simple words: ​Your website should function over small and big screens effectively. Almost 52% of the website traffic comes from mobile phones, you need to make it responsive across all the platforms. The user-experience across the website matters a lot in bringing leads and sales. Hence, ensure that your website performs well over smartphones and tablets as well. You will be able to retain customers only if you have a responsive website.

4. Optimize every element for increasing your brand’s visibility: Search engine optimization is a critical process for every brand to increase its visibility. To prove your presence and build trust amongst online users, your audience should be able to spot you on the top pages. Make sure you have relevant keywords in place and an efficient ​digital marketing agency Toronto​ to support you for any further assistance. Note​: Google doesn’t punish or penalize a website for being unresponsive, but recently the platform is pushing every website to become mobile-friendly. Use appealing Call To Action:

5. Instead of making navigation boring, why not implement an attractive call to action that compels the user of the page to navigate through the web pages? An action of what to do next impacts them emotionally and helps them to land on a particular location effortlessly. While designing this, even the colour and the text font plays a major role in evoking the right emotions. Think of the “words” or the “message” that would be on your call to action’s button tab, which will trigger the emotional levels of the customer. What next you can do is, you can try various colour strategies and find out which one encouraged the user to go to the next step. Increase your social connect: Today, we live in an era where people are connected socially more over the internet rather than physically. There are more than 2.4 billion Facebook users and over 1 billion Instagram users. These figures force the website owner to mark their social media presence also. Your brand should be discoverable over social media platforms so that the user can easily connect with you. You can reach us out to get any kind of digital marketing solution. We hope our solutions encourage you to revamp your website for better performance and increased brand visibility. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id:​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/