Everything you need to know about Guest Blogging

1. Everything you need to know about Guest Blogging SEO Company Toronto, PPC agency Toronto Guest blogging or as marketers say in a popular form, guest posting is one of the most controversial topics in the SEO industry with different opinions. Some SEO experts will find it a waste of time and some will count several advantages of the strategy. Well, the truth is, if you do it right, it can reap some amazing benefits for the brand. However, when not planned properly, it is a real waste of your time and resources. Have you hired an ​SEO company in Toronto​? What is their point of view about guest posting? Most of the agencies add guest posting in their SEO plan for getting high-authority backlinks and yes, backlinks are important to increase relevant traffic on your website. Apart from that, high-quality backlinks can also offer you an authoritative voice in the industry. What is guest blogging or guest posting? Guest posting is a unique content marketing tactic that is used by SEO marketers to get good, genuine traffic on your website by writing industry-specific content and posting for other websites. The article or blog you have written has a byline and your brand’s introduction to make readers understand that this is from an expert contributor. Whether you get any compensation by posting a guest post depends on the website where you are posting the blog. Remember, guest blogging is not like a PPC campaign crafted by an expert ​PPC agency in Toronto​. ​You need to have the patience to get some results out of the strategy.

2. Some websites might reward you monetarily while some might give you a link back to your website to let users visit your website to perform any actions. Some of the advantages of guest posting are: ● You can build your reputation as the thought leader and industry expert in the community. You can grow your brand and make your brand authoritative. You can grow an industry-specific audience. You can improve your website’s SEO performance. You can build authoritative backlinks/ You can create new relationships with other industry top-notches. You can create brand awareness and drive referral traffic on your website. ● ● ● ● ● ● How to make a result-driven guest posting strategy? Set specific, achievable goals First and foremost, you need to set specific goals that are achievable and measurable. These goals might be anything from getting leads for your website to your website performance to improving your brand’s awareness. You need to have a list of definite goals that help you to focus on your guest posting process. The goals must make it easier for you to pick topics, publication sites and the frequency of posting. When you have measurable goals on the paper, it would be easy for you to track the progress of your guest blogging strategy and you will be able to tweak it a bit after monitoring the performance.

3. Choose topics that will benefit your own business goals Most of the digital marketers fail when it comes to guest posting due to a simple reason. They focus on the publications instead of content. Finding high-authority publications is an essential thing, but the content is more important. You need to pick topics that can help you to achieve your goals such as referral traffic, SEO performance, leads or clients. Choosing blog topics that are trending, relevant and educate your target audience is the best strategy to make an authoritative voice in the community. Choose website pages that you want to target and choose specific blog posts that can help you with that. Analyze your current status for those pages and set a goal about the number of visits you want in a month. These page-specific goals will take you to the overall website goal. Find reputable guest blogging sites Once you have content topics to write on, you need to find guest posting websites where you can post your blogs. There are industry-specific guest post site lists you can find on the internet. However, you need to ask the SEO Company in Toronto you have hired to come up with a list to approach. You can also use some techniques to find the best guest posting websites such as: ● Use advanced search operators such as "intext: submit a guest post. You can use Google Reverse Image search in which you take the headshot of a guest blogger and use it to find places where they have published posts in the past. You can check your competitors’ backlinks. ● ●

4. Guest post sites with domain authority of 40 or higher with a spam score of 3% or lower are approachable sites. Conduct guest blogging outreach Now, you have a list of guest posting sites you want your content to post. Now, you need to pitch your idea to them. You need to have a strategic approach when contacting them to increase your chances of success. It would be better to go through the posts on the guest blogging site and find a topic that has yet not been covered by them. You can craft your pitch with that topic to get the approval. When you go with a fresh topic while following their guidelines, they will take you seriously and believe that you want to add some value to their websites. Don’t beat around the bush while pitching your idea. Come directly to the point and tell them your expectations. Having a good portfolio would be an added advantage to get an affirmative answer. Write the post Once you have got the approval from the website to write a guest post, the next part is to write a post. This is your expertise and you should leave no stones unturned to come up with an engaging, informative, readable and original post that educates readers and adds some value to the website. If you have an in-house team of content writers, you can explain to them how to approach with content. Also, you can hire freelancers to write a post. Having a fresh pair of eyes while reviewing the article or blog would be a good recommendation as you would be able to review it properly.

5. Write long, compelling content with small sentences and paragraphs. Grammatical errors are a big NO when it comes to guest posting. Not just your article will be rejected, your brand reputation will hurt badly too. Also, you need to use original images and graphs to make the content more superior and linkable. You can offer data from other published guest posts too. Last, but not least, write a byline and what makes you an expert on the topic you just covered. When you send the final draft, you need to add your author details including your name, a short bio, social media links, a headshot and your website URL. Conclusion Hiring an ​SEO Company in Toronto and believing that they will do the rest is not a strategy you can consider. Your involvement is needed as this is your brand. Guest posting can reap many benefits for your brand and you should do it in the right way to get them. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id: ​info@chameleondigitalmedia.com Website:​​www.chameleondigitalmedia.com