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BRAZIL: PUBLIC AND PRIVATE PARTNERS TOWARDS A WATER-SAVING MOVEMENT IN THE DOMESTIC ENVIRONMENT

BRAZIL: PUBLIC AND PRIVATE PARTNERS TOWARDS A WATER-SAVING MOVEMENT IN THE DOMESTIC ENVIRONMENT. Zaragoza, June/2008. URBAN GROWTH IN BRAZIL. 1960: population of 70 million people, 45% lived in cities 2000: population of 170 million people , 81% lived in cities Prospect for 2011:

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BRAZIL: PUBLIC AND PRIVATE PARTNERS TOWARDS A WATER-SAVING MOVEMENT IN THE DOMESTIC ENVIRONMENT

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  1. BRAZIL: PUBLIC AND PRIVATE PARTNERS TOWARDS A WATER-SAVING MOVEMENT IN THE DOMESTIC ENVIRONMENT Zaragoza, June/2008

  2. URBAN GROWTH IN BRAZIL • 1960: population of 70 million people, 45% lived in cities • 2000: population of170 million people, 81% lived in cities • Prospect for 2011: 90% of the Brazilian people will be living in cities

  3. URBAN GROWTH IN BRAZIL Brazil: a country that turned out to be urban in only 50 years In millions of inhabitants:

  4. TARGETS GENERAL To promote a water-saving movement in the domestic and comercial environments, by fostering the technological innovation, in materials and equipments, the calibration, and the design of products and constructions.

  5. TARGETS SPECIFIC • To promote the production and the knowledge so as to save water and fight against the water waste in materials and equipment • To foster the technological innovation, the design and the development of water-saving technologies for the domestic and comercial environments, specially those destined for the social interest habitation (SIH) • To create competences for the calibration of water-intensive use materials and gadgets in the market in the domestic and comercial environments, focusing on their clasification

  6. TARGETS SPECIFIC • To foster an edification innovating concept for saving water and using it rationally • To create conditions for the technological innovation and the production of water-intensive equipment and materials for the domestic and comercial environment, taking into account the water use habits of the population

  7. (refazer ou cortar tabela)

  8. PROGRESSIVE CONTEXT I – Accordance with the PBQP-H technical rules II – Water-saving products development III – Constant improvement process IV – Certification (Ecolabeling)

  9. I - ACCORDANCE WITH TECHNICAL RULES • PBQP-H – Brazilian Program of Quality and Productiveness for the Habitat • Public and Private Agents Enterprises + Research Centers + Government • Toilets Average saving of 40% per use of the flushing cistern 15% of total saving in the residence • Pipe Systems obstruction and leakage of the tap leakage loss reduction → from 10 to 15% of the residence demand high aggregated value • Low visibility for the consumer

  10. IIWATER-SAVING PRODUCTS DEVELOPMENT • To popularize the access to saving solutions • Design of products and constructions • Preferential focus on the Social Interest Habitation (SIH) and comercial use • Government investment of € 1.000.000,00 in 2008 • Technological centers + enterprises

  11. IIICONSTANT IMPROVEMENT PROCESS • Insertion of the water-saving products in the Brazilian Labeling Program • Execution of the National Metrology Institute - Inmetro • Participation of private and public agents, protection of the consumer entities • Sanitary and electric equipment • Visibility for the consumer

  12. IVCERTIFICATION (ECOLABELING) • Accreditation of the most efficient products • International societies for the foreign market accreditation

  13. TARGET PUBLIC Research Centers and/or Technological Centers Academic Institutions (priority to those associated with private companies interested in the development or improvement of material and equipment for a most efficient use of water

  14. ASPERSORES MANGUEIRAS CHUVEIROS TANQUINHO TORNEIRAS LAVADORA DE ROUPA LAVADORA DE LOUÇA VASOS SANITÁRIOS

  15. THANKS! fernanda.messias@desenvolvimento.gov.br (55-61) 2109-7858

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