Download
1 / 16
160 likes | 336 Views
Vision. Use This For Your OWN Business Or Your Consulting Client’s Business. 1: F4SM Vision. F4SM fundamental mission statement Envision goals, objectives for F4SM Vision requires research to design the ultimate SM plan Listen and see what is happening in your Social Marketing Space
E N D
Use This For Your OWN Business Or Your Consulting Client’s Business
1: F4SM Vision • F4SM fundamental mission statement • Envision goals, objectives for F4SM • Vision requires research to design the ultimate SM plan • Listen and see what is happening in your Social Marketing Space • Target audience and customer segments • Create a brand specific unique strategy that outlives technology (USP)
1. F4SM Vision Deliverables and Tasks • Strategic Drivers • Review “As Is State”…Where is the company now? • Strategic Vision / “To Be State”
1. F4SM Vision Deliverables and Tasks • Strategic Drivers • Identify Marketing Objectives • MET Formula™ • Money • Exposure • Traffic • Critical Success Factors • Identify Target Market (Quantcast.com, Alexa.com) • Live in action…see bonus video “how to get virtual clients” • Key Performance Metrics (KPIs)
Key Performance Metrics Select “Some” or “All” From This List • Social Media Engagement: • Comments/Feedback • Downloads • Length of Visit (if video, length watching) • # of Shares • Customer Leads • # of Opt Ins, subscribers • Sales • Lead Conversions • Cost Of Lead • Mobile text subscribers • Mobile text coupon ‘takers’ • Open rates of text messaging • Social Media Communities: • Facebook Likes • Twitter Followers • YouTube Subscribers • Customer Lifetime Value • Transaction Value Per Customer • # of Contests • Increased Leads Per Contest • Coupons: • Revenue result • “Influencer Mentions” • Google Alerts • Inbound Links Measure
F4SM Vision: The Target Market • WRONG: “Mass” Approach • “Mass reach” is giving away to focused target marketing • Consumer Skepticism and Resistance to Advertising • In the world of media, increasingly the consumer is in control • Misses the mark: Leads to failure to understand the behaviors and locations of the target market of customers online Image used with Attribution as directed by Creative Commons by Bob.Fornal: http://www.flickr.com/photos/fornal/406285615/
This not targeting your market Freely swimming: “Mass” Reach Image taken by aj-click used with Attribution as directed by Creative Commons http://www.flickr.com/photos/aj-clicks/2861093539/
1. F4SM nets results Knowing your Target nets results Image taken by Japa Back to Floripa!!! used with Attribution as directed by Creative Commons http://www.flickr.com/photos/rnmori/224825732/
F4SM Vision: Target Market • RIGHT: In depth scans of your Target market, competitive environment, customer demographics and desirable target profiles, so the target market to reach out to is fully understood • Highly successful strategy in connecting with customers …this strategy catches the big fish YourF4SM Visioncalls for alignment with yourTarget Market
F4SM: Unleash it F4SM: Real Performance, Unreal Results
1: Fundamental Marketing Change Implement fundamental change in the way Marketing is performed across the organization to dramatically improve performance and stakeholder value using Social Marketing and its assets as the primary driver for driving marketing results
1: Marketing Change Management Develop a change management and a communication plan to address critical management issues related to Social Marketing and a redesigned Marketing Mix and marketing activity hierarchy. Assess the organization’s overall readiness for change and to develop marketing change management templates which are distributed to all stakeholders and marketing team members
