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Engaging Diverse Entrepreneurs

Engaging Diverse Entrepreneurs. Facilitators: Alice Loy and Eva Artschwager alice@culturalentrepreneur.org and eartschw@unm.edu. Engaging Diverse Entrepreneurs. Entrepreneurship is a powerful tool for positive social change. But to unleash this power we need to create:

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Engaging Diverse Entrepreneurs

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  1. Engaging Diverse Entrepreneurs Facilitators: Alice Loy and Eva Artschwager alice@culturalentrepreneur.org and eartschw@unm.edu

  2. Engaging Diverse Entrepreneurs Entrepreneurship is a powerful tool for positive social change. But to unleash this power we need to create: • More diverse approaches to understanding entrepreneurship • More teaching methodologies to engage more entrepreneurs • More definitions of success

  3. Grant Overview State Library of New Mexico - $2.1 million SBA grant • Partners • Global Center for Cultural Entrepreneurship • University of New Mexico - Los Alamos • University of New Mexico - Continuing Education • 131 Public and tribal libraries across the state • Program: overcoming barriers to adoption • 17 designated libraries • 64 hours in-person training • 8 courses • Basic Skills Series • Small Business Success Series

  4. Small Business Success Series GCCE has trained over 1200 artists/creative entrepreneurs Trainings offered in English, Español, & Navajo (Diné) Small Business Success Series • Builds on FFNM Basic Skills Series • Provides for greater inclusion of skill ranges • Basic Series essential in extreme low adoption communities (reservation communities) • Small Biz Series offers 4 courses, 32 hours classroom training • Integrates entrepreneurship principles with technology and tools

  5. Small Business Success Series Courses • Internet Tools for Business: Reducing Costs • Internet Tools for Business: Increasing Revenues • Social Media for Marketing: Choosing the Right Tools • Social Media for Marketing: Promoting your Business

  6. Entrepreneurship Defined Entrepreneurship is the pursuit of opportunity without regard to resources currently under control.

  7. Cultural backgrounds Age Professional Orientation __________________________________ __________________________________ __________________________________ Diversity in Entrepreneurs

  8. Learning Styles 1.) Spatial 2.) Verbal 3.) Logical/mathematical 4.) Intrapersonal 5.) Interpersonal 6.) Musical 7.) Kinesthetic What is your learning style? __________________________________

  9. Cultural Learning Modes: Diné

  10. Engage Diverse Adults in Trainings Employ Adult Learning Principles • Experience • Goal directed • Socially • Self-directed • Builds self-efficacy

  11. Differences exist in Purpose for being in business Management and business approach Learning styles Use of technology and tools Definitions of success __________________________________ __________________________________ __________________________________

  12. Readiness Teach to their source of motivation __________________________________ __________________________________ __________________________________

  13. Learning Styles How can we identify, understand, and tailor trainings to engage diverse learning styles? __________________________________ __________________________________ __________________________________

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