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SeniorNet Regional Conference Cary, North Carolina November 7, 2003

SeniorNet Regional Conference Cary, North Carolina November 7, 2003. New Learning Centers. Growth was 87% from 1997 to 2000 (108 to 197). Growth at about 45% from 2000-2003 (197 to 244). Growth has stabilized. Expect to increase this year by 12-16 new Learning Centers (260).

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SeniorNet Regional Conference Cary, North Carolina November 7, 2003

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  1. SeniorNet Regional Conference Cary, North Carolina November 7, 2003

  2. New Learning Centers • Growth was 87% from 1997 to 2000 (108 to 197). • Growth at about 45% from 2000-2003 (197 to 244). • Growth has stabilized. Expect to increase this year by 12-16 new Learning Centers (260)

  3. Learning Center Volunteers • 385% growth in # of volunteers from ‘97 to ‘00 • Growth at about 25% from 2000 to 2003. • SeniorNet currently has 5,775 volunteers.

  4. Learning Center Membership • Rapid growth ‘97 to ‘00 • Decline after Sept. 11, 2001 • Reasons: • Economy • Competition • Lack of PR

  5. SeniorNet Public Service Announcement (PSA) on TV • PSA • 4,000,000 impressions, but only 350 calls to 800 number in ad. • Not too many airings of PSA in Philly or NJ/NY • Evaluation • Airings at off hours • TV is very expensive for impact

  6. SeniorNet Local Center Marketing Program SeniorNet has developed materials for you to use to recruit students and we have a training program to teach you how to use these tools locally. • Press Kit on Leadership Exchange • Customized Print Ads Available to Learning Centers • Public Relations • National and local media stories • Media Training - Conference calls with a media professional to help you develop effective low-cost advertising and PR campaigns for your local learning center

  7. Our Five Steps to Value Learning Centers provide unmatched value for the older adults who choose us to learn technology by: • Providing the most successful older adult technology curriculum in the nation. • Managing risks for students and creating a safe learning environment for older adults. • Minimizing stress with great teaching. • Reducing the amount of time required of people by focusing on their individual needs & learning style. • Facilitating learning processes simply & efficiently.

  8. Value: For Learning Centers and Volunteers • SeniorNet Headquarters mission is to make your work providing value to students as easy as possible. We do this by: • Stepping up the 2003-4 effort to design, test and distribute new courses • Improving our HQ training and service-delivery standards • Providing new levels of functional public relations and marketing support • Special Projects • Evaluation of fee structure

  9. Development Schedule for Revised and New Courses for 2003-2004 Course Release Date • Computer Fundamentals (4 lessons) 7-1 (Done) • Introduction to Computers 7-1(Done) • Introduction to Word Processing 7-8 (Done) • Bargain Hunting Workshop (2 workshops) 7-29 (Done) • Exploring Windows 8-6 (Done) • SeniorNet IBM Web Settings Workshop (1 workshop) Pending • Storing and Sharing Your Photos (4 workshops) 9-30-03 • Digital Imaging using Photoshop Elements 2 9-24-03 • Greeting Cards and Projects Workshops (8 workshops) 10-7-03 • Introduction to Internet 8-26 (Done) • Scanner Workshop (2 workshops) no changes • eBay Workshop (2 workshops) 8-26 (Done) • *Introduction to Quicken 11-18-03 • *Family Tree Maker 12-16-03 All courses are 8 lessons unless otherwise noted. *If software requires an update. Go to the HQ Curriculum Downloads area to see the current versions of these courses.

  10. SeniorNet Curriculum Support: What’s Available On-Line • Leadership Exchange • HQ curriculum • Workshops and Seminars • How To’s • Personal Computing Center • Class Registration System • IBM WAT Software • Health Information Web Curriculum

  11. How-Tos

  12. Class Scheduling

  13. WAT

  14. Web Health Curriculum

  15. Strategic Planning • Board of Director’s is Developing a 10-year Plan for SeniorNet • Education and support for Learning Centers will be a central part of the plan.

  16. If You Have Suggestions Suggestions for improving the value headquarters delivers have always been vital to our success. They make us keep our eye on the ball and help SeniorNet remain a grassroots, peer-to-peer organization. Please submit them in the way that’s most convenient to you… • Jan Adkins: Janrose215@aol.com • Beth Mercer at 415-495-4990 x 303

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