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When sharing a case study with the goal of attracting prospective clients to your business, make it more professional and less of an academic level. Ideally, it will be more conversational.
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HOW TO ORGANIZE A CASE STUDY Subtitle
Show First Show First Start in the middle of things with the desk moment - the moment of pain that made the client pound on the desk and say, "We need to fix this problem now." pounding
Tell Second Tell Second Summarized problem/challeng e/opportunity a sentence or two in paragraph. the in the nut
Describe The Client Describe The Client Save blah blah for the background section, aka the third paragraph. the blah
Outline Problem, Solution, Results Outline Problem, Solution, Results Be names, numbers body. specific: Name number in the
Transition to the end Transition to the end Now problem move bright future in the wrap up. that is toward the solved, the
End End W With ith A A Bang Bang Finish with a look ahead happy, problem most likely quote – kicker. to the post- future – a in in the
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