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QR Codes

QR Codes. About QR. A bbreviation for Quick Response Code Trademark for 2-dimensional matrix barcode First designed by automotive industry Tracking vehicles during manufacturing process Toyota 1994. Advantages. Fast readability Large storage capacity Compared to standard UPC barcodes.

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QR Codes

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  1. QR Codes

  2. About QR • Abbreviation for Quick Response Code • Trademark for 2-dimensional matrix barcode • First designed by automotive industry • Tracking vehicles during manufacturing process • Toyota • 1994

  3. Advantages • Fast readability • Large storage capacity • Compared to standard UPC barcodes

  4. Attributes • Black modules (square dots) • Four standardized modes of data • Numeric • Alphanumeric • Byte/binary • Kanji • Or through supported extensions, any kind of data

  5. More Recent Uses • Consumer Advertising and Packaging • Provides quick and easy access to web sites • Commercial tracking • Entertainment and Transport Ticketing • Product/Royalty Marketing • Mobile Couponing • Personal Information

  6. Mobile TaggingBridging the physical and digital worlds • Text • vCard contact added to device • Open a URL • Compose an e-mail or text message

  7. Free QR Code Generator for vCardhttp://blog.qr4.nl/QR-Code-vCard.aspx

  8. Creating QR Codes • Google • Popular API to generate QR Codes • Apps for scanning QR codes on most smartphones

  9. Wikipedia Example • Error correction now allows embellishment on the QR Code

  10. Why Add a QR Code to a Resume? • More competitive • Provide more information to hiring managers • Gets your resume a second glance • Still novel on resumes which makes you stand out • Brands you as tech savvy • More than half web searches originate from a mobile device • QR codes designed for mobile

  11. More Advantages • Monitors scans performed on your personal QR code • Number • Geographical locations • Saves the scan in the user’s mobile device

  12. Static vs. Dynamic • Static provide code with no ability to edit • vCards • Dynamic codes allow codes to be edited at any time • Linking content to website that can be changed • Easier to track

  13. Best Practices in Creating a QR Code • Inform your audience of what to expect when they scan the code. • No smaller than 1 inch by 1 inch. • Make sure the destination is mobile friendly. • How your QR code integrates with the campaign. • How is the user experience? • Is it friendly or confusing? • Test the user ease of your campaign and the functionality.

  14. Creating a Web site Code

  15. Generating a Code with Text

  16. Tips on Putting the QR on Resume • Where? • Next to your name/address details to the right at the top right corner • Gets attention right up top • Go green – printless • Make them cool with color and graphics

  17. Jazz It Up • Add color • Should be dark against a light background • Embed multiple colors and gradients • Soften hard edges • Add logo to the center on top of the code • Only 30% of code can be obstructed • Add interesting elements to the sides or corners

  18. Color/Logo Sample

  19. Sample Administrative Assistant Resume Link to Sample

  20. You Tube Video on Coloring QRs

  21. Sample Medical Office Resume Link to Sample

  22. What a QR Code Shows on a Resume • Link to an online resume or portfolio • Favorite search links about you • Accomplishments as one sees through Google Search • Get creative with displaying your code • Through video • Interactive resumes with QR Code • Web-based rather than paper-based • Portfolio with samples • Video-based

  23. Resources • Create an online portfolio or online resume • Create a QR code • http://quikqr.com/ • http://goqr.me/ • http://www.qurify.com/en/ • Add short description of where the code will take the reader once scanned. • Scan to see my online portfolio. • How to Use a QR Code on Your Resume. Accessed October 28, 2012. http://jobsearch.about.com/od/resumetips/a/qr-code-resume.htm • QR Codes and Desktop Publishing. Accessed October 28, 2012. http://desktoppub.about.com/od/qrcodes/tp/Using-QR-Codes-In-Desktop-Publishing.htm • About.com http://qrcode.kayway.com/ Accessed October 28, 2012. http://marketing.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=marketing&cdn=money&tm=252&gps=245_406_1323_573&f=00&su=p284.13.342.ip_p554.23.342.ip_&tt=2&bt=0&bts=0&st=12&zu=http%3A//qrcode.kaywa.com/ • Free QR Code Generator. Accessed October 28, 2012. http://quikqr.com/ • How To Make Your QR Codes More Beautiful. Accessed October 28, 2012. http://mashable.com/2011/04/18/qr-code-design-tips/ • Adding QR Code to Your Resume. Accessed October 28, 2012. http://careerbright.com/career-self-help/adding-qr-code-to-your-resume

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