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Working Together. To Grow YOUR Business. Where Will You Be?. Think BIG. Mr. Edgar (Ed) Broyhill.
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Working Together To Grow YOUR Business
Where Will You Be? Think BIG
Mr. Edgar (Ed) Broyhill Mr. Broyhill has broad and diversified business and political experience serving as CEO and or director of a broad variety of business entities. Recognized as one of America’s premier entrepreneurs he has an accomplished background in all facets of business management: administration, accounting, finance, business law, marketing, and sales. Experienced in manufacturing, retail, service, and investment banking he has been an active shareholder in at least five successful business entities. Furthermore, his business network encompasses business, politics, sports and entertainment industries.
Boost your G.P.A. • Goals are a must • Plans help accomplish Goals • Action gets you there Steve Rayburn Sandler Training
Expand Your Comfort Zone • With breakthrough goals by seeing with new eyes. Nigel D. Alston & Associates
Show Up & Show Out! S U S O Show Others Your Best Understand Your Value Stay Consistent Offer Outstanding Service
OMNIPRESENCE Create a Simultaneous Marketing Strategy • Embrace Technology • Use Social Media • Conserve Your Time
Lady Bizness, Inc. Chisa D. Pennix-Brown, MBA 336-809-8851 Info@LadyBizness.com Thank you for your time. Please contact me with any questions or comments. Remember to Show Up & Show Out!
There’s a lot to running and growing a business! Dick Gillespie, Golf Plus
4 Steps to Successful Direct Marketing Campaigns • RIGHT AUDIENCE • Fabulous Creative • Tremendous Offer • Frequency
Target in Advance • Define: Who is your “Right Audience?” • Define: Where are they located? By region, markets, city or zip code. • Define: By business segment, by brand, or by services you provide, for example.
AVOID TOO MUCH! Keep Creative to ONE PAGE NO CLUTTER Provide a CLEAR OFFER
Right Size Great Creative Easy to See Value Presented Linked to phone & website Invites Response
Have a Goal per Campaign • Short Term Burst in Business • Long-Term Measurable Results • Offer Scheduled for Expiration or Evergreen
FREQUENCY • No ad in any media is worth doing 1X. • Design a campaign with copy changes, new offers, new expiration dates, different creative. • Just as you do a 90 day business plan, do the same for marketing your products and services.
1 Essential Step • So Customers Choose You. Mark MacDonald, PinPoint Creative
Succeed with Effective Communications • Speak to be heard and remembered • Think on your Feet and never fall flat • Learn to listen and listen to EARN! Angel Guerrero, A.S Web Pros
Meet with Current Clients • B2C clients: Need money? Hit up you vendors • B2B Clients: sit down with them to review this last year and learn what’s up their sleeve for next year Jim Blaylock, NC SBTDC
Four Time Failure • Lost Home in Tornado • Near Fatal Auto Accident • Heart Attack – Dead for a Minute • Multiple Businesses John Blair, KEYCYCLE Technolohgies, Inc.
FOCUS • On what is critical to the business, not on what is important. Mark Zajac, LifeZone4 AviCoach
LeAura Alderson - My Trainer FitnessLeAura@MyTrainerFitness.com 336-287-6190 • Physiology
LeAura Alderson - My Trainer FitnessLeAura@MyTrainerFitness.com 336-287-6190 • Physiology Focus
LeAura Alderson - My Trainer FitnessLeAura@MyTrainerFitness.com 336-287-6190 • Physiology Language Focus
LeAura Alderson - My Trainer FitnessLeAura@MyTrainerFitness.com 336-287-6190 • Physiology Language Focus Change these and you change your life!
TBFJ,LLC • For more information about the TV show “Shop and More Shop” • Contact: Kyle Freeman 858 405 3158 (c) • e-mail: shopandmoreshop@gmail.com • Visit our website: http://shopandmoreshop.wordpress.com Kyle Freeman, Shop and More Shop
When the Big Ones are Scarce • When drought causes your customary targets to disappear, think about looking for smaller targets. • It's more work but a cheetah can survive hunting tiny rabbits until their usual prey returns - which they always do when the weather cycle changes. Tom LaRock, Safari Professionals
Ten Ways to Grow – Hard Work • Yearly, 90 Day, Monthly, Weekly & Daily PLAN • FOCUS – Who Help , What Do & Why You? • Executing the Fundamentals - Consistency • Innovate – Do Something Different! • *Ruthlessly Qualify – Four Quadrants • Networking for Success – Follow Up! • Pick up Phone – Call Somebody New Daily • Canvass with a Purpose Get Cards Follow Up • SALES – Sell A Little Every Single Day • Marketing Tips – A Bonus
Inexpensive Ways to Grow Your Business • JOIN a Referral group for Free or as little as $25 per month • GIVE at least 2 referrals/meeting & watch what happens • Start a Business Facebook page (Free - $150) • Set up and build a Twitter Following (Free - $150) • Send Press Releases of Newsworthy Events (Free) • Hire a Public Relations Expert & Get Press ($150) • Work Linked In Like it Should Be Worked (Free - $150) • Develop an Email Drip Campaign (Free - $50/Month) • Use a CRM database and DRIP Market (Free - $50/Mo) • Implement an Internet Marketing Campaign ($250 +) • Develop and distribute post card brochures ($100 +) • Attend events & meet somebody new • Become known as a master networker or collector (Free) • Make 100 Cold Calls per Week like Clock Work • Your Ideas – What has worked for you?
Qualifying for a Win Spend Time with Buyers! Decision Maker Interest Budget Timing Bruce & Sue Lande, Sales4Hire
Sales4Hire & Broyhill Office Suites • Bruce Lande • 4913 Chastain Ave, Charlotte, NC 28217 • 704.909.7683 • support@sales4hire.net • Kristin Johnson • 3540 Clemmons Road, Clemmons, NC 27012 • 336.793.1191 ext. 119 • kristin@Broyhill.net