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A presentation to China Card & Payment Conference 2007

Kelvin Lu, Product Sales & Delivery, Asia Pacific. Mobile Interactive Payment with NFC – Tap N Go!. A presentation to China Card & Payment Conference 2007. Consumers Are Looking for Everyday Convenience, while businesses are Looking for a Competitive Edge.

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A presentation to China Card & Payment Conference 2007

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  1. Kelvin Lu, Product Sales & Delivery, Asia Pacific. Mobile Interactive Payment with NFC – Tap N Go! A presentation to China Card & Payment Conference 2007

  2. Consumers Are Looking for Everyday Convenience, while businesses are Looking for a Competitive Edge Resulting in a new breed of card products and next-generation payment options: • Contactless payments / RFID / MasterCard paypass • Mobile payments • Biometrics

  3. What is paypass? paypassis a contactless radio frequency (RFID) payment solution speeds customers through the checkout process and is proven to increase card usage and average purchase amount PayPass cards and devices feature a hidden embedded computer chip and radio frequency antenna MasterCard paypass™Making Everyday Fast and Easy How Does It Work? • Cardholders tap the paypass card or device (eg. key fob) on a paypass-enabled POS merchant terminal eliminating the need for cardholders to hand over their card for a merchant to swipe through a reader • The transaction is processed through the highly-trusted MasterCard acceptance network in the normal manner • Seconds later, cardholders receive payment confirmation and are on their way

  4. paypass Status • Around 13 Million Cards/Devices Issued Globally • Many thousands of paypass Readers & 46,000 Merchant Locations Globally (as of 4Q06) • Regardless of the paypass (Magstripe/MChip) versions, they are all interoperable • Major global and local card manufacturers, terminal vendors, other equipment and systems vendors have signed up to support paypass solutions & implementations • With major AP project launches, expertise and experience have built up for the support of paypass locally. The Momentum is Building!

  5. MasterCard paypass and co-branded cards Magstripepaypass cards

  6. MasterCard paypass and co-branded cards One Smartpaypass cards

  7. paypassMerchants

  8. Continuing to Expand paypass Acceptance Public Transport Parking Vending Machines Taxis

  9. MasterCard paypass– Key Customer Benefits • Contactless protocol covering payment and non-payment applications • Global Footprint – over 13 million paypass cards/ devices worldwide • Available across Credit, Debit and Pre-paid (gift Card) functionalities based on EMV standard • Flexibility – TWO product versions available in Magstripe or EMV to leverage on existing issuer infrastructure • World-wide acceptance & Open standards • Fast, secure and low risk through online and offline authorization capability

  10. MasterCard paypass– Key Elements of Differentiation • Global Interoperability • Region-wide presence (Taiwan, Malaysia, Korea, Australia, Japan, Indonesia, China) • Very stable and mature product • Strong expertise in implementations as well as deep linkages with vendor & channel • Product Innovation through Alternate Form Factors (cards, phones, watches, key fobs) NFC, etc.

  11. paypass and NFC • Comparison: compatible, not compliant • Purpose: NFC device can do paypass PayPass - Mag Stripe PayPass - M/Chip Smart Poster Bluetooth Conf. L2 PayPass ISO/IEC 14443 ISO/IEC 18092 Digital (software) L1 Analogue (hardware) PayPass - Mag Stripe PayPass - M/Chip Smart Poster Bluetooth Conf. Digital (software) PayPass ISO/IEC 14443 ISO/IEC 18092 Analogue (hardware)

  12. Simple Connectivity Peer-to-Peer Communication Near Field CommunicationSupports 3 Main Mobile Applications Mobile Payment & Transaction Secure Smart Card Technology Access to Info On-the-move Service Discovery Passive RFID Tags

  13. NFC Palm OS Windows OS Windows OS NFC SD CARD PDAS PHONES NFC Phone In Real Products Motorola SLVR NOKIA 3220/6131 BENQ M 700 SAMSUNG Onyx 700 SAMSUNG D500 + Sandisk SmartMX+Memory Macally eNetMouse Mobile Devices with NFC will become mainstream within the next 2-5 years

  14. Banking • Robust authentication mechanism to support online banking • Search directory, guide & recommendations • Shopping • Eating • Drinking • Events • Travel • Customizable • New applications & services securely downloaded over the air • Expired services removed • Personalized for individual • Alerts and tailored offers • Stores • Eating & drinking • Exclusive and last minute offers • Electronic • Supply and secure storage of coupons, receipts, rewards, tickets • Redemption interface • Purchases • At POS using paypass • Leverage for increased security • Direct Communication / P2P • Contact merchant, issuer through web, voice, text Interactive Functionality Delivered by MasterCard Mobile with paypass

  15. Smart Posters interaction with NFC phones

  16. Enabling Technologies MasterCard Mobile Authentication • Internet Banking • Phone Order • Phone Banking

  17. Smart Posters, e-coupons, Interactive info/data

  18. Bank Issuing Server “Over-The-Air” Download of payment card Mobile Network • OTA Download of Payment cards into NFC phone • Secure • Convenient and Fast • User Control (in control of request)

  19. Mobile User – requesting via simple steps Bank Issuing Server ____ViVOwallet___ Option Exit PayPass card is downloaded into phone OTA Download of e-Coupon Mobile Network Simple Download Instruction New NFC Phone

  20. Smart Column / Service Discovery Smart Column • Service Discovery Auto Start and “discover” content on Smart Column/Poster Via NFC phone • Contents • Virtual Money • Merchant/Services Partners Contents

  21. Purchase/Redemption Devices Mobile User (with downloaded Virtual Money User Select paypass on NFC Phone Purchases Usage of paypass phone to make purchase 2 1 3

  22. Mobile User Date:XXXXXX ID:000000000 Exchange for your free cup of coffee Free Cup of Coffee User exchange Paper Coupon at Cafe Paper Coupon Redemption of Coffee e-Coupon 2 User Select Coffee Coupon on NFC Phone 1 Purchase/Redemption Devices 4 3

  23. Conclusion • Contactless payment is the trend and momentum is building. • Widespread and suitable paypass merchant acceptance is critical • Require different contactless reader products for various acceptance environment. • paypass NFC with mobile phone encourages more interactive payment via content/service discovery. • paypass Merchants, Telco partners and cardholder can all benefit.

  24. Thank you. kelvin_lu@mastercard.com 13816683194

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