eXfuze Pre-Launch Teaser

1. eXfuze Pre-Launch Teaser

2. eXfuze Strategy of Consumable Products • Replace what the masses already do • Make it affordable • Make it healthy • Make them taste good • Create great opportunities for our distributors and our customers

3. How big is this market? • Approximately 83% of adults in the United States drink coffee, according to the National Coffee Associations 2013 report • Reports predict that the USA coffee market alone will top $58.3 billion in 2014 and growing at 6% per year • Within the broader market, the Latino market consume twice as much espresso, concentrated coffee than other groups • Average price for an espresso or premium coffee is $2.45, a more standard brewed cup averages $1.38 • The average American consume 3.1 cups per day, spending about $4.28 a day on the low end and about $7.59 for more premium products • This averages to between $128.34 to $227.85 a month!

4. K-Cups Changed the Way we Consume Coffee…at home… and at work • See many Keurig coffee makers around? • “Keurig K-Cups are the hottest thing in at-home coffee systems,” -Ty Law, U.S. research analyst for Euromonitor International, Chicago, told Beverage Industry in its December 2011 issue. • “Keurig single-serve machines have been accepted by a wide variety of consumers due to the range of coffees you can get in the K-Cup format. • While consumers are fairly brand loyal, they do enjoy flexibility. By buying the Keurig machine, customers are not being locked into a particular brand or type of coffee.” • This is significant because it means that the Keurig machines are creating NON-brand loyal customers and are enabling customers to experiment with multiple brands and flavors. • The downside? These machines average $150 and take up a lot valuable counter space…and increasing landfill!

5. The Original Energy Drink is getting more convenient! • Chicago-based market research firm Symphony IRI Group reports that the ready-to-drink (RTD) cappuccino, hot instant and iced coffee segment grew 12% to $917 million in sales in 2012 • In its Coffee report, Mintel attributes RTD coffee’s performance to the Fast, convenience required amongst young adults and the introduction of coffee-and-energy-drink combinations that also appeal to younger consumers. • Among the RTD category’s fastest growing brands were Seattle’s Best iced canned lattes, which are offered through the Starbucks-PepsiCo collaboration, the North American Coffee Partnership, and IllyIssimo, which is produced and marketed through a joint venture between Atlanta-based The Coca-Cola Co. and Italian company Illycaffe. (Note: the 3 largest beverage companies have partnered together to aggressively go after this market, big players involved in a big market) • Typical cost per RTD Bottle is anywhere from $2.50 - $4.50 (retail) per bottle and filled with sugar, synthetic caffeine and preservatives. Young people are waking up to the health problems they are creating for themselves

6. The MLM Coffee War • Amid all the Online, Retail, DTC and RTD Coffee Products, there exists many instant ground … “healthy coffees” from many MLM companies: • Organo Gold • Boresha • Javita • SoZo • Youngevity • GanoExcel • GanoLife • SereniGy • And many more entering the market every year! • Many have some “thermogenic” benefits, as well as ganoderma mushrooms (known to have phenomenal antioxidant capabilities)

7. We refuse to be this: A leading MLM coffee company’s premium product

8. Or this… Top MLM’s Coffee

9. So Why Coffee? Why Now? Why eXfuze • eXfuze has been developing a formula to create a truly healthy, industry first, liquid coffee for several years, the problem has always been the inability to stabilize liquid coffee • Coffee after about an hour, has an oxidative effect • Oxidation causes rust on a car and has a similar effect on the inside of a human body • We all know how incredible the Ganoderma mushroom is, the problem is that without using extraction, the human digestive system has limited ability to get what it needs • Instant coffee companies get a small amount of extraction when they mix the coffee in hot water, but it is very limited • In fact, some companies are just simply “fairy dusting” their products with mushrooms or other ‘beneficial’ ingredients to limit the downside of the taste • Because eXfuze has discovered the way to create a liquid coffee that stays like fresh brewed, we can use our extraction technology to truly create healthy coffee, not just claim it is good for you • Even though these companies have had success, the story is what sells as they do not mix well, taste good, or offer a long-term consumption value opportunity, the best tasting freeze dried coffee is Nescafe which is pretty inexpensive! • Only way to cover the poor flavor is sweeteners, corn syrup…etc.

10. The Right Product, at the Right Time, by the Right company • eXfuze has produced a great tasting, healthy, no-preservative, full-of extracts (not fairy dusted), truly instant, liquid concentrated coffee that: • Tastes Great --Can be consumed black …it tastes that good • Mixes Well--no residue of grounds or gunk at the bottom • Can be HOT or COLD--meeting the need for the go-fast market (try ice coffee with a freeze dried product) • Has Patent-pending Technology--allowing it to be FREE of preservatives yet have a long shelf-life without rancidity • Is Healthy--with the incredible Ganoderma mushroom in a liquid extract technology • Is Thermogenic--with Green coffee beans, GarciniaCambogia and RasberryKeytones – drink coffee and burn fat? • Has Great Anti-Oxidant capability-- because it’s freshly brewed, not ‘re-brewed’, thus we remove the oxidative risk It truly is in a CLASS, and CATEGORY all itself!

11. Coffee has finally graduated • We have developed a patent pending delivery system to guarantee fresh, liquid coffee • Tastes fresh, tastes great • Unique, totally new, game changer • Economical and great value by costing the least amount per serving • eXfuze extract technology

12. Opportunity! • eXfuze wanted to make an instant “leader” in a whole new category of coffees, and put it in a classall by itself • eXfuze also wanted to give EVERYONE an easy, duplicable product, to help build your business fast, it’s a consumable replacement sale • This product will have one of the best prices, and a great BV spread as good or better than any other MLM competitor, we will be sure to follow our “consumable requirements” • And, at less than $1.50 per serving, it will give retailers and the entire DTC market a run fortheir money! • We will go after ALL markets and segments, as the eXfuze product is uniquely positioned to do just that

13. Next Steps for you? • On next Monday’s special call, Rick Cotton and Joe Melling will talk about the duplication strategy that we will use for this incredible new product, do not miss this call! • Come “warm-up” with us at the International Orlando convention, in February 6th-8th to get a first look and taste and be among the first in the world to get this new product!