netFactor

1. www.netFactor.com New Technologies for the B2B Marketer►Search Engine Marketing ►Business Intelligence►Lead Generation►Direct Sales netFactor is a Colorado-based full service B2B marketing technology company with a singular focus – driving sales performance from the Internet for our clients.

2. I want to have a First Page “Organic” Position How come all of these clicks aren’t Buyers? How come these clicks Cost So Much? I want to get More Clicks I want to be on the Internet www.netFactor.com An Evolution - Web Marketing

3. www.netFactor.com SEM Game Assessment • The Cost of Search Engine Real Estate is Going Up • Cost Per Click • Price of Achieving Top Organic Rankings • The First Page is Crowded With Contenders • The Moment that Matters is Measured in Seconds • Which Clicks Count? ►Our Internet Marketing is a Dependency ►How do we Drive New Performance Levels ?

4. Google Shareprice of $1800 Decision Made to Send Healthy Rebates to Advertisers www.netFactor.com Changing Price Performance The Cost-per-Click Decreases!

5. www.netFactor.com Changing Price Performance ► Manage Online Costs / Performance ►Define, Measure AND Integrate Conversion Data ►Adapt the On-Site Experience Landing Page + Brand Impression +Response Mechanisms (Offer, forms, collateral) +Intangibles (Immediacy, value perceptions, competitive environment) ► More Conversions / Better Leads ►Lead Nurturing ►Sales Action

6. Leading provider of services and technologies for digital marketers, specifically related to optimizing: • Web pages • Landing pages • Microsites • Overall online campaigns • Increase conversions and performance • Optimization and multivariate testing technology, predictive analytics, award-winning creative development and services • Remove guesswork – determine which design works best • Dramatic ROI www.netFactor.com Technology – Landing Page Driving Increased Conversion Rates

7. www.netFactor.com Technology – Landing Page Case Study Client: Leading online solution for managing tasks, projects and processes Problem: Need better results on PPC Objective: Increase conversion rates on free trial offer Mission:1) Top 5 landing pages - representing more than 50% of PPC traffic- targeted for optimization 2) Design new landing page templates to incorporate best practices 3) Execute multivariate testing on new design Results: Over 100% improvement in conversion rate from twice the number of conversions for the same PPC spend

8. www.netFactor.com Technology – Lead Nurturing Web Technology Turns Invisible Clicks into Visible Business Targets ►Lead Nurturing ►Sales Prospecting ►Direct Marketing ►Business Intelligence ►Identify:Prospects Clients Competitors Vendors

9. www.netFactor.com Technology – Landing Page Case Study Client: Top provider of benefits administration software to healthcare providers across the U.S Problem: Long sales cycles, not enough leads from website, “hungry” sales team, ROI of PPC Objective: Turn more website clicks into leads, then sales Mission:1) Convert website clicks into “high-value” Business targets 2) Send “Direct Mail” package to Contacts 3) Follow up with Direct sales call to Contacts Results: $200,000 incremental revenue first 6 mo’s Sales cycle reduced by weeks and months Ongoing = 10-15 High value leads per month New and more effective PPC + sales strategy

10. www.netFactor.com Technology - Sales Prospecting ConnectAndSell – What we do – How we do it – What is the Value? What? Technology to connect sales reps with prospects in live conversations How? A combination of patented telecommunication technology and virtual sales agents Value? Enables a sales force to reach 7-10x the number of live conversations with sales prospects in a fraction of the time it would take for a sales force calling manually.

11. www.netFactor.com Technology - Sales Prospecting Case Study Client: Sendmail is the leading global provider of trusted messaging. Problem: Reaching multiple decision makers quickly in the sales process Objective: Connect Client with prospects faster than they were doing on their own Mission:Train and customer set-up – 2 hour Provide ConnectAndSell with list of prospects Set aside specific time for calling sessions per sales rep Deliver 10x or more connects per hour Results: 3 to 4 x right party conversations per hr vs full day 1200% to 1600% increase in warm leads Payback in 60 Days

12. www.netFactor.com Direct Sales Optimization Optimizing the Telesales Process • Customer Solutions Group Develops Winning Telesales Strategies for Firms That:► Sell High Value, Information Based Services • To Small & Medium Sized (SME) Businesses ► Delivers Results in America’s Only Telesales Campaign Lab • ► Incubator for new Sales Programs • ► Execute Test Matrix via Customized In-House Software • ► Experience & Expertise-Over 75 Programs Since 1994 • ► Master Database of Prior Programs to Guide New Ones

13. www.netFactor.com Direct Sales Optimization Case Study Client: Sells Criminal Employee Background Checks to Enterprise Companies, via Face to Face Sales Problem: Identify new product, and sales process to a new a new mid-market segment Objective: Leverage current assets to a large and as yet unaddressed market Mission:1) Developed Test Matrix of Industry Segments, Offers, Pricepoints 2) Performed Calls within controlled “Lab” environment 3) Test, evaluate, modify for Results, optimal combinations Results: 1,000 New Customers, $2m in recurring revenue 300% Higher Prices: $19.95 to $69.95, no drop off Top Segments: Manufacturing, Construction

14. www.netFactor.com Leveraging Technology New Technologies to Drive Internet Marketing ROI ►Adapt the On-Site Experience: Get More Conversions www.widemile.com ►Lead Nurturing: Turn Clicks into Business Targets www.netFactor.com ►Sales Action: Garner Prospecting Efficiencies, Sales Optimization www.connectandsell.com www. www.askcsg.com