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Customer Data Platform

Manthan - Customer Data Platform can ingest customer data through any type of interface, has connectors for various data sources, and manages the data to serve the needs of various user groups u2013 IT, data science and business.

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Customer Data Platform

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  1. Customer Data PlatformVisit Websitehttps://www.manthan.com/customer-data-platforms

  2. About • A CDP captures data of customers so that companies can use it to provide better and customized services and recommendations to their customers. • CDP gathers data from first-party sources, whereas DMP gets the data from third-party sources. First-party data is data that’s collected directly from the customer itself. • CDP is data that can assess whether a particular customer is a prospective customer for a company who will purchase their products or show an interest in it.

  3. HOW DOES MANTHAN CDP WORK 1.DATA INGESTION Capture operational, technical and business metadata Batch & real-time data sync 2.DATA MANAGEMENT Optimized data model specific to your industry Data quality checks and corrections Cost effective, hybrid and real-time Create complete customer identity graph 3.DATA SERVING Serve various user groups: business, data analysts Support marketing, customer journeys, enterprise analytics Applications in personalization, customer service, business intelligence

  4. Manthan CDP serves the needs of enterprise users, and makes it easy for you to comply with GDPR and other data privacy requirements • Serves as a repository of all your first party data organized with customer at the center • Core infrastructure for analytical workloads • End to end data ingestion, data management and data serving capabilities • Puts business users in control, not the IT department • Can be onboarded within 4-6 weeks, unlike others that take over 8 months

  5. Keywords • Customer Data Platform • Customer Data Platform Companies • Customer Data Platform Institute • Customer Data Analytics • Best Customer Data Platform • Customer Analytics Platform • Customer Marketing Platform • Customer Segmentation

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