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Jim Rowson (G/S Tonight and Kurt , the assistant)

Jim Rowson (G/S Tonight and Kurt , the assistant).

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Jim Rowson (G/S Tonight and Kurt , the assistant)

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  1. Jim Rowson(G/S Tonight and Kurt, the assistant) Jim Rowson has a BS, MS, and PhD from Caltech. He spent 20+ years building tools for chip designers at VLSI Technology, Cadence, and at the startup Redwood. He was CEO of a dotcom called “OneSpot” and is now a Principal Scientist at HP Labs working on the Social Media project.

  2. Brief Timeline of the History of Interactive Television (iTV) 1953 1977 1979 1994 WD&Y Qube Teletext FSN BBC Warner Communications Time Warner Winky Dink & You

  3. Continuum of Assumption Assumption of Interactive Television Active Participant Pull Model Commerce-driven Revenue Model Library Programming Model Participatory Programming Ubiquitous Usage Expands to Include Shopping, Communications, Social Interaction, and Education Two-way Communications Platform Role of the Players Is Fluid and Requires Significant Integration Assumption of Traditional Television Passive Viewer Push Model Advertising-driven Revenue Model Broadcast Programming Model Linear Programming Device Centric Usage Primary for Entertainment One-way Communications Platform Role of the Players Is Well Understood

  4. iTV Service Offerings by Model Internet Chat Web on TV Enriched Content from the Internet Multiplayer Gaming Interactive Program Video on Demand E-mail Home Shopping Banking Interactive Gaming Targeted Ads Enhanced Content Control EPG (e.g. OpenTV) MSO Interactive Program Video on Demand E-mail Home Shopping Banking Interactive Gaming Targeted Ads Enhanced Content Control EPG (e.g. Microsoft WebTV) Interactive Level Simulated Delayed Realtime PVR Control EPG (e.g. TiVo) Time

  5. Highlights Today BananaTV BroadBandBananas Akimbo

  6. Summary of the Current iTV Landscape Key Payers Key Issues Infrastructure Providers Middleware and DEBS Set-top boxes and PVRs Content providers and advertisers Echostar, DirecTV, At&T, Insight, Comcast, AOL Time Warner Liberate, OpenTV, MicrosoftTV, Wink Communications, TiVo, UltimateTV, Meta TV Motorola, GI, Scientific Atlanta, Pace Micro, Philips, Sony Paramount TV, Universal Studios, Sony, CNN, Clients like Packaged Goods, Auto Manufactures Migration to digital Pressure on profits Customer-service skills Control of consumer interface Lack of standards Many languages Alliances and partnerships Lack of standards Manufacturing capabilities Lack of standards Greater customization Need to increase production budgets New revenue sources Programming approach

  7. V.O.D. • Video on Demand – The marriage of TV and the Internet: Examples: Set top boxes/media hubs: PCs and Laptops: Toshiba creates a TV/laptop combo

  8. Workshop on Personalization in Future TVJuly 13-14, 2001 Sonthofen, Germany TV'02: the 2nd  Workshop on Personalization in Future TVMay 28, 2002 Malaga, Spain List of papers accepted TV'03: the 3rd Workshop on Personalization in Future TV June 23rd, 2003 Johnstown, PA, USA TV'04: the 4th Workshop on  Personalization in Future TV - Methods, Technologies, Applications for  Personalized TV

  9. User Behavior & PatternsErik GeelhoedCan Radio Learn from Interactive TV? ? ….

  10. User Behavior & PatternsProfessor John CareyCan Radio Learn from Interactive TV?(11 June 2002)

  11. User Behavior & PatternsProfessor John CareyCan Radio Learn from Interactive TV?(23 Aug 2002)

  12. User Behavior & PatternsProfessor John CareyCan Radio Learn from Interactive TV?(23 Aug 2002)

  13. and more....

  14. Edited by Ranjay Gulati, Mohanbir Sawhney and Anthony Paoni Harry Castle man, Walter J. Podrazik Bruce Block (USC Prof.) Janjay Gulati, Nohanbir Sawhney & Anthony Paoni (Mark S. Meadows) (John Thornton Caldwell) (Readings, Associations & References)

  15. Objectives: • 1) Gain a better understanding of attitudes, behaviors, and motivation behind TV viewing among analog, digital cable TV and satellite customers. • 2)Measure consumer predisposition and preference for using certain services for their TV viewing choices (e.g. analog, digital cable TV, satellite, video rental, Internet videostreaming) • 3)Develop consumer segmentation profiles based on viewing choices (digital cable TV, analog cable TV, satellite, Internet, video rentals, PPV purchases, simultaneous PC/TV, etc.) • Methods: • Segmentation analysis to develop a profile of consumers based on their viewing choices

  16. V.O.D. • Video on Demand – The marriage of TV and the Internet: Studies/News/Conference/Associations: Interactive TV News Interactive TV Research

  17. What do you think of these Qs: …It turns out that asking what people know after seeing a ratings book was the wrong question. The right one was "What didn't they know?“… …Who is "in the audience" for a program (and who is not) depends entirely on three major interests in the equation: the content provider, the advertiser, and the measurement organization… …We don't want multiple audiences, we want THE audience… …If streaming media is put in the same category of advertiser-supported mass media as newspapers, radio, and television, it will inevitably fall into the ratings trap--it structurally has to… …Will the future of iTV be limited to the needs and wants of the consumer? And more, and more….

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