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Cybertraining

Cybertraining. Hanna Augustsson (SWE) Birkir Einar Bj örnsson (ICE) Robert Gr ön (FIN). Customers . Geographic- and Demographic features. Our customers will be in Sweden People over 17 Female and male Family lifestyle . Social and economics- Psychographic s features. Income level

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Cybertraining

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  1. Cybertraining Hanna Augustsson (SWE) Birkir Einar Björnsson (ICE) Robert Grön (FIN)

  2. Customers

  3. Geographic- and Demographic features • Our customers will be in Sweden • People over 17 • Female and male • Family lifestyle

  4. Social and economics- Psychographics features • Income level • Lifestyle • Healthy, • Active in life • Character type • Shy • Want to get in shape • Addicted to training

  5. Activity features • Frequency of shopping • Train occasionally or regularly • Train for one- two –three or more times • Consumer type • Consumption stage • Zero, small, average and high • Knowledge • Customer doesn’t need to know anything

  6. Activity features • Attitude to product • Positive and enthusiastic • Consumption situation • When you want, where you want. • Perception risk • Innovation tendency

  7. Competitors • We are unique • First in Sweden • Main competitors • Professional trainers • Protein and vitamins • Many sites and shops

  8. Market analysis

  9. Positive about our company • Cheap • You can go when ever you like • If you want space when you train • Easy to get the program • Accessible everywhere

  10. Negative about our company • If you are lazy • You don’t achieve your goal • Can’t see them training • If you doing something wrong we can’t see that • You can maybe hurt yourself

  11. Positive about our competitors • Personal trainers observe • Lazy • No self control • If you are doing something wrong • They can help you

  12. Negative about our competitors • Expensive • If you want privacy • If you want to go there at your own time

  13. SWOT- analysis

  14. Thank you for your attention

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