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2014 Burlington/Plattsburgh Area Consumer Research

2014 Burlington/Plattsburgh Area Consumer Research. Market Information For WPTZ.com. Presented By: WPTZ-TV. Interview Method. Telephone & Online Interviews Random Digit Dialing (RDD) Listed & Unlisted numbers In-Tab 700 Respondents 18 Years of Age or Older. OR. +. 700 Adults 18+.

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2014 Burlington/Plattsburgh Area Consumer Research

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  1. 2014 Burlington/Plattsburgh AreaConsumer Research Market Information For WPTZ.com Presented By: WPTZ-TV

  2. Interview Method • Telephone & Online Interviews • Random Digit Dialing (RDD) • Listed & Unlisted numbers • In-Tab • 700 Respondents • 18 Years of Age or Older OR + • 700 Adults 18+ Sample matches the population proportions for: Telephone 20-Minutes Random Digit Dial Internet 30% of Survey Cell Only Homes Mail-Out Paper Survey Follow-Up Demographics: Gender, Age, HH income, Ethnic, # of children, occupation, etc. (13 initial demographic questions) Consumer Categories: You have access to over 40 categories of business Media Usage: Newspaper, Radio, Television, Internet, and more. Gender Age HH Income Ethnic County • Dates of Interviewing • March 19 - April 1, 2014

  3. Distributed Proportionately

  4. GENDER What is your gender?

  5. STANDARD AGE RANGES Would you tell me into which of these groups your age falls? Are you...?

  6. GENDER/AGE GENDER/AGE

  7. HOUSEHOLD INCOME Please stop me when I come to the group in which your total combined household income falls.

  8. EDUCATION What was the last grade in school you had the opportunity to complete?

  9. OCCUPATION What is your occupation?

  10. YEARS/PRESENT COMMUNITY How many years have you lived in your present community?

  11. Marshall Marketing • Operating as a Research & Consulting company since 1985 • Based in Pittsburgh with offices in Charlotte, Knoxville, Orlando, Raleigh, Seattle & Spokane • Survey over 100 markets annually (75,000+ interviews each year) • Data collection methods available: telephone, mail, online, polling • Media clients include: TV & radio stations, cable, newspapers, circular printers, direct mail • Provide customized research and consulting to various companies including financial institutions, auto dealers, furniture stores, hospitals, restaurants, grocery stores and more www.marshallmarketingusa.com

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