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Managing Facebook…. Effectively

Managing Facebook…. Effectively. Lakshmi M. Grama, MA, MLS Senior Digital Content Strategist National Cancer Institute, NIH. Goals for NCI’s Engagement with the Facebook Community. Reach out to those who want to know how cancer research is progressing

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Managing Facebook…. Effectively

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  1. Managing Facebook….Effectively Lakshmi M. Grama, MA, MLS Senior Digital Content Strategist National Cancer Institute, NIH

  2. Goals for NCI’s Engagement with the Facebook Community • Reach out to those who want to know how cancer research is progressing • Support patients, family members, and caregivers who have questions about different aspects of cancer • Enhance public trust in the science that we fund and support

  3. Challenges in Facebook Community Management • Personal questions about cancer and its treatment – privacy issues • Activists who may “hijack” the conversation • People selling “cures” • Timeliness of response • Resources required to do this

  4. NCI’s Cancer Information Service1-800-4-CANCER

  5. Answering Your Cancer Questions

  6. It’s Your Money and You Need Answers

  7. Thank youLakshmi Gramalgrama@mail.nih.govhttp://www.linkedin.com/in/lgrama

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