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Chandni D evani

Chandni D evani. DIRECT MARKETING MULTI LEVEL MARKETING. Direct Marketing. Direct marketing is a form of Advertising. Traditional Ways: Modern Ways: Using, techniques such as promotional letters, street advertising. TYPES. E-Mail marketing Tele Marketing

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Chandni D evani

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  1. ChandniDevani DIRECT MARKETING MULTI LEVEL MARKETING Group 4_Viva IMS_FYMMS

  2. Direct Marketing • Direct marketing is a form of Advertising. Traditional Ways: • Modern Ways: Using, techniques such as promotional letters, street advertising. Group 4_VIVA IMS_FYMMS

  3. TYPES E-Mail marketing Tele Marketing Tele Sales Telephone Research Direct mail Group 4_VIVAIMS_FYMMS

  4. Database Marketing • It is an interactive approach to marketing, that uses all communication tools to reach out to target market. What it Does? • Records the details like name • Address • Frequency of product use R-F-M Formula Group 4_VIVA IMS_FYMMS

  5. Benefits • Flexible • Multiple Sale • Cost Effective • Rapid Delivery • Relationship Building • Comfort to customer Group 4_VIVA IMS_FYMMS

  6. Criticism • Large amount of waste • Cannot Refuse to pay customer claim. • Low response rate • Misuse of Database • Hostility and resistance to junk mail. • Database needs to be updated regularly. Group 4_VIVA IMS_FYMMS

  7. How a company uses Direct Marketing Dell Computers Landsend.com Direct Online Shopping Marketing Group 4_VIVA IMS_FYMMS

  8. Group 4 Chikoo Chips Group 4_VIVA IMS_FYMMS

  9. Future of Direct Marketing • Personalized Direct mail • Wide use of Debit & Credit card • Reaching out Rural & Semi-Rural Markets • Emergence of Specialized Database • By 2020, text-to-voice converters will allow access to e-mail from cell phones. Group 4_VIVA IMS_FYMMS

  10. Multi level Marketing • Multi-level Marketing is a popular way of retailing in which consumer products are sold, not in stores by sales assistants, but by independent businesspeople or Direct Sellers, usually in customers' homes or offices. Word of Mouth Marketing Plays an important role in multiple marketing, because it all starts with network of people. Group 4_VIVA IMS_FYMMS

  11. Benefits of MLM • Product direct from the firm. • The material is of superior Quality • Always genuine. • Business without any investment or liability. • Less advertisement cost. • Grows on co-operation. Group 4_VIVA IMS_FYMMS

  12. Criticism of MLM • Non fulfillment of promises for the majority of participants. • Fixing and making exaggerated income claims. • The exploitation of personal relationships for financial gain. • Eg. Amway was found guilty of price fixing & making exaggerated income claims. Group 4_VIVA IMS_FYMMS

  13. How a company uses Multilevel Marketing Group 4_VIVA IMS_FYMMS

  14. Difference Group 4_VIVA IMS_FYMMS

  15. Bibliography www.enterpreneur.com www.richdaystocome.com www.wikipedia.com Books : Marketing Management - RajanSaxena Marketing Management Book - Philip Kotler Complete Guide Direct Marketing - Chet Meisner Group 4_VIVA IMS_FYMMS

  16. Group 4_VIVA IMS_FYMMS

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