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Example for Comparing Two Weekly Performance Statements for Biz-Cafe

Example for Comparing Two Weekly Performance Statements for Biz-Cafe. Ted Mitchell. The monthly income statement is . Not very useful for weekly decision making Goal is to design a very simple weekly performance statement that will ne more useful to marketing managers.

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Example for Comparing Two Weekly Performance Statements for Biz-Cafe

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  1. Example for Comparing Two Weekly Performance Statementsfor Biz-Cafe Ted Mitchell

  2. The monthly income statement is • Not very useful for weekly decision making • Goal is to design a very simple weekly performance statement that will ne more useful to marketing managers

  3. Simple WEEKLY Performance Statement Where can you get this information?

  4. Simple WEEKLY Performance Statement From the Dash Board

  5. Simple WEEKLY Performance Statement From The Decision Summary

  6. Simple WEEKLY Performance Statement Because you know how to calculate gross profit

  7. Because you know how to calculate gross return on sales Simple WEEKLY Performance Statement

  8. Simple WEEKLY Performance Statement Because you know how to calculate Marketing profit

  9. Because you know how to calculate Marketing profit return on sales Simple WEEKLY Performance Statement

  10. Simple WEEKLY Performance Statement Because you know how to calculate Weekly profit contribution

  11. Because you know how to calculate Weekly profit contribution as a return on sales Simple WEEKLY Performance Statement

  12. Simple WEEKLY Performance Statement Because you know how to calculate The percentage change from week 4 to 5

  13. Simple WEEKLY Performance Statement Because you know how to calculate The percentage change from week 4 to 5

  14. Simple WEEKLY Performance Statement What marketing activities could account for the growth in sales revenue?

  15. Simple WEEKLY Performance Statement What is the interpretation you have for the change in the gross return on sales?

  16. Simple WEEKLY Performance Statement What is the interpretation you have for Marketing return on sales (MROS)?

  17. We need to know • For the Weekly Performance Statement to be useful to Marketing Managers, we add • 1) Quantity Sold • 2) Selling Price per Cup • 3) Variable Cost per Cup

  18. How do you explain the increase in cups sold given that the price per cup went up?

  19. To be MORE Useful • Marketing managers want to know the amount of marketing capital that is being produced • 1) Customer Awareness • 2) Customer Satisfaction

  20. Other Things to Include on the Weekly Performance Statement? • 1) number of Hours open • 2) quality of the coffee • 3) number of servers • 4) number of cups sold per server

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