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Simbi + omega-3. The launch of an algal DHA fortified pre- and probiotic yoghurt. Nick Shimmin. The Company. The Project. To produce a DHA fortified line extension of their successful Simbi pre- and probiotic yoghurt for the Spanish market.
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Simbi + omega-3 The launch of an algal DHA fortified pre- and probiotic yoghurt Nick Shimmin
To produce a DHA fortified line extension of their successful Simbi pre- and probiotic yoghurt for the Spanish market. • To select a source of DHA that could be easily incorporated into their production process. • To select a source of DHA that would not adversely affect the natural flavour of their product, and would permit the development of other flavours.
Production Process: Fermentation • Fermentation process • Schizochytrium sp.., micro- algae • Controlled conditions • Environmentally non- polluted DHA source • Highly stable product • Highly reproducible quality • Proprietary technology • Natural process, no genetic manipulation • Approved under Novel Food regulations for certain categories • Concentrated form of DHA • Vegetarian product • Clean tasting
DHA Benefits the Entire Life Cycle • Prenatal & Infant • Cognitive and Visual Development • Toddler/Pediatric/Adolescent • Cognitive, Attentionand Visual Development • 50 Plus • Visual Health • Neural Health • Cardiovascular Health • Bone Health • 20’s to 40’s • Women’s Health • Term Pregnancy • Cardiovascular Health 51
Yogurt ProcessSummary DHA Addition Pre-Pasteurization Add Solids, Stabilizers and DHA Oil Heat Milk to 60 C Homogenize 2500/500 psi at 60 C Pasteurize at 88 C for 60 sec Add Flavor Stir yogurt Incubate at 43 C until pH4.6 Collect Yogurt Mix at 43 C Inoculate Yogurt Mix L. bulgaricus L. thermophilus Cool to 27-32 C Transfer to Yogurt Filler & Package Refrigerate
NATURAL • 250g container • 100 mg DHA
STRAWBERRY • 250g container • 100mg DHA
Simbi explains the difference between just “Omega-3” and DHA.
Simbi explains……………………. • Why do we need the omega-3 fatty acid called DHA? • Vital fatty acid, that the body cannot synthesis in adequate amounts. Therefore need to provide it in our diet. • DHA is especially important for the growth, development and function of the brain and eye. • Studies show that consumption of long chain omega-3 fatty acids can have an important beneficial effect over the behaviour and learning capacity of small children. • DHA may also play a role in other conditions such as post natal depression, hyperactivity, attention deficit disorder, and memory loss.
Initially promoted via Priegola’s milk round of 5000 homes, serviced three times a week. Now available in supermarkets. • Visits by school children. • Radio campaigns. • Sponsorship of sports events.