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Simbi + omega-3

Simbi + omega-3. The launch of an algal DHA fortified pre- and probiotic yoghurt. Nick Shimmin. The Company. The Project. To produce a DHA fortified line extension of their successful Simbi pre- and probiotic yoghurt for the Spanish market.

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Simbi + omega-3

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  1. Simbi + omega-3 The launch of an algal DHA fortified pre- and probiotic yoghurt Nick Shimmin

  2. The Company

  3. The Project

  4. To produce a DHA fortified line extension of their successful Simbi pre- and probiotic yoghurt for the Spanish market. • To select a source of DHA that could be easily incorporated into their production process. • To select a source of DHA that would not adversely affect the natural flavour of their product, and would permit the development of other flavours.

  5. The Source of DHA

  6. Production Process: Fermentation • Fermentation process • Schizochytrium sp.., micro- algae • Controlled conditions • Environmentally non- polluted DHA source • Highly stable product • Highly reproducible quality • Proprietary technology • Natural process, no genetic manipulation • Approved under Novel Food regulations for certain categories • Concentrated form of DHA • Vegetarian product • Clean tasting

  7. The Health Benefits of DHA

  8. DHA Benefits the Entire Life Cycle • Prenatal & Infant • Cognitive and Visual Development • Toddler/Pediatric/Adolescent • Cognitive, Attentionand Visual Development • 50 Plus • Visual Health • Neural Health • Cardiovascular Health • Bone Health • 20’s to 40’s • Women’s Health • Term Pregnancy • Cardiovascular Health 51

  9. The Fortification Process

  10. Yogurt ProcessSummary DHA Addition Pre-Pasteurization Add Solids, Stabilizers and DHA Oil Heat Milk to 60 C Homogenize 2500/500 psi at 60 C Pasteurize at 88 C for 60 sec Add Flavor Stir yogurt Incubate at 43 C until pH4.6 Collect Yogurt Mix at 43 C Inoculate Yogurt Mix L. bulgaricus L. thermophilus Cool to 27-32 C Transfer to Yogurt Filler & Package Refrigerate

  11. The Product

  12. NATURAL • 250g container • 100 mg DHA

  13. STRAWBERRY • 250g container • 100mg DHA

  14. Simbi explains the difference between just “Omega-3” and DHA.

  15. Simbi explains……………………. • Why do we need the omega-3 fatty acid called DHA? • Vital fatty acid, that the body cannot synthesis in adequate amounts. Therefore need to provide it in our diet. • DHA is especially important for the growth, development and function of the brain and eye. • Studies show that consumption of long chain omega-3 fatty acids can have an important beneficial effect over the behaviour and learning capacity of small children. • DHA may also play a role in other conditions such as post natal depression, hyperactivity, attention deficit disorder, and memory loss.

  16. Promotional Activities

  17. Initially promoted via Priegola’s milk round of 5000 homes, serviced three times a week. Now available in supermarkets. • Visits by school children. • Radio campaigns. • Sponsorship of sports events.

  18. The End

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