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By Simon Fuller

By Simon Fuller. Background. People can easily lose or misplace valuable notes written on notepads What they need is a device that can store their notes electronically This way the notes can be kept safe and can easily be found when needed. What is ?.

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By Simon Fuller

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  1. By Simon Fuller

  2. Background • People can easily lose or misplace valuable notes written on notepads • What they need is a device that can store their notes electronically • This way the notes can be kept safe andcan easily be found when needed

  3. What is ? • An electronic notepad for businesses/students • Allows the user to write notes on lectures or meetings • Automatically saves the text tointernal memory • Read through all notes previouslywritten

  4. Main Features • Small - A5 size • Intuitive Touch Screen interface • Automatically saves notes • Stores valuable notes on internal memory • Read emails anywhere with built in Wi-Fi • Use device as an external hard disk to backup files via USB

  5. Marketing & Sales • Targeting Universities and Businesses in UK • 168 Higher Education Institutions in UK • Nearly 2,500,000 students in UK

  6. Financial Forecasts • Cost of production = £100 per unit • Businesses • Selling units with 25% mark-up on cost (£125) • Universities • Yearly support subscription = £10 per unit • One off selling price = £80 per unit • Yearly Forecasts based on 5% increase in sales to Businesses and 10% increase in sales to Universities • Year 1 • Revenue = £466,000 • Expenditure = 440,000 • £26,000 profit

  7. Financial Forecasts • Year 2 • Revenue = £524,160 • Expenditure = £474,000 • £50,160 profit • Year 3 • Revenue = £587,445 • Expenditure = £510,900 • £76,545 profit • Year 4 • Revenue = £656,335 • Expenditure = £550,900 • £105,435 profit • Year 5 • Revenue = £731,485 • Expenditure = £594,400 • £137,085 profit

  8. Competition • is a unique device • Closest competitor uses a Digital Pen and Digital Paper to mark whatever is written • They can either send wirelessly or via a docking station to a PC • Destiny IO2 (£120) • 128 page IO notebook A5 (£4.99) • 10 IO pen refills (£9.99)

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