1 / 12

guess who’s coming to dinner?

guess who’s coming to dinner?. Gabe Zichermann CEO, rmbr. the arrival of a new casual game consumer. Picture It: Seattle. 2001. Respect my hotness!. Bejeweled ascends. Rallying cry: casual games are different. Consumer can’t be an 18-24 year old boy! The media loves a good story.

chester-tyler
Download Presentation

guess who’s coming to dinner?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. guess who’s coming to dinner? Gabe Zichermann CEO, rmbr • the arrival of a new casual game consumer

  2. Picture It: Seattle. 2001. Respect my hotness! • Bejeweled ascends. • Rallying cry: casual games are different. • Consumer can’t be an 18-24 year old boy! • The media loves a good story.

  3. Just call me Casual Cathy So, who was the casual gamer? 50%: FEMALE 75%: 35-60 30%: INCOME >$75K 40%: COLLEGE EDUCATED 20%: RETIRED

  4. So, who is the casual gamer? 50%: FEMALE 75%: 35-60 30%: INCOME >$75K 40%: COLLEGE EDUCATED 20%: RETIRED 50%: MALE 20%: <35 70%: INCOME <$75K 60%: NO COLLEGE 80%: WORKING

  5. 30-40M unique women per month? Only 90M American women are online! 2007: Cathy’s Saturation Point?

  6. Where’s the Growth? • Kids Under 12 • Youth 13-24 • Men 18-34 • Everyone else

  7. Kids Under 12 1M REG, 7M UNIQUES $45M/YR REV (TOTAL) 23.5M VISITS ONLINE 1.2M 2-11/DAY ON TV 700K REG, 12M UNIQUES $60M/YR REV ONLINE 460K UNIQUES/MO 8M TV VIEWERS / WEEK

  8. Youth: 13-24 250K UNIQUES, 20:00 AVG VISIT $77M - 2006 REVENUES 5M UNIQUES 6:00 AVG VISIT 65M UNIQUES, 25:00 AVG VISIT $500M+ REVENUES 2M UNIQUES, 30:00 AVG VISIT

  9. Men 18-34 140K UNIQUES, 10:00 VISIT 1100 DEVS, 2400 GAMES 31M UNIQUES, 14:00 VISIT 10,000+ APPS 13M UNIQUES, 10:00 VISIT 2800 GAMES 10M XBL USERS 100 GAMES

  10. Social Games Social Network Games FUNWARE Applications that use game design and mechanics to make them fun WIDGETS Everyone (Else)

  11. So who is the Casual Gamer? who isn’t?

  12. Gabe ZichermannCEO, rmbrgabe@rmbr.com flickr stock photos by: clappstarhttp://creativecommons.org/licenses/by-nc/2.0/ strike down productions http://creativecommons.org/licenses/by-nc-nd/2.0/ AMagill http://creativecommons.org/licenses/by/2.0/ ffreakazzoid http://creativecommons.org/licenses/by/2.0/

More Related