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SOCIAL MEDIA MARKETING www.nidmindia.com
Whatisasocialmedia Marketing Social media marketing is the use of social media platforms to promote a product, service, or brand. It involves creating and sharing content on social medianetworkssuchasFacebook,Twitter,Instagram,LinkedIn,andothersto engagewithtargetaudiences,buildbrandawareness,increasewebsitetraffic, andultimatelydrivesales.
Benefits ofSocailMedia Marketing Social media platforms provide an excellentopportunitytoreachalarge audience and increase brand awareness. By regularly sharing contentandengagingwithfollowers, businessescanbuildaloyalfollowing andattractnewcustomers.
WHYISSOCIALIMPORTANT? Socialmediahasbecomeanintegralpartofmodernlife,Tostayconnectedwithfriendsandfamily:Theutmostimportanceofsocialmediaisthatithelps in staying in touch with our loved ones. You get to know what are your friends or family doing. Even without meeting up too often, social media helps in creatingandsustainingthatemotionalbond. Communication: Social media platforms allow people to connect with others and communicate in real time regardlessoftheirlocation.Thishasmadeiteasierforpeopletostayintouchwithfriendsandfamily,aswellas collaboratewithcolleaguesandbusinesspartners. InformationSharing:Socialmediahasmadeiteasierforpeopletoaccessandshareinformation.Thishasledto increasedawarenessandknowledgeaboutawiderangeoftopicsandissues. Entertainment:Socialmediaprovidesaplatformforpeopletoshareandconsumeentertainmentcontentsuchas videos,memes,andgames. Marketing:Socialmediahasbecomeanimportanttoolforbusinessestomarkettheirproductsandservices.It providesawayforbusinessestoreachawideraudienceandengagewithcustomersinrealtime. Networking:Socialmediaplatformsprovideopportunitiesforpeopletonetworkandconnectwithotherswhoshare similar interests or goals. It has become a powerful tool for building professional relationships and expanding businessnetworks. SocialMovements:Socialmediahasbecomeakeydriverofsocialmovementsandactivism.Ithasmadeiteasierfor peopletoraiseawarenessaboutsocialissues,organizeeventsandrallies,andmobilizesupportforvariouscauses.
The10topicsofsocial media Social Media Marketing Social Media Advertising Social Media Analytics Social Media Strategy SocialMediaManagement SocialMediaInfluence SocialMediaPrivacyandSecurity SocialMediaAddiction SocialMediaandMentalHealth SocialMediaandPolitics
Whysocialmediamarketing ismorepowerful Socialmediamarketingisamustforanybusinesstothrive.Itconnects you to your customers, increases your online traffic, improves your customer-brandrelationship,andestablishesyourcredibility. Socialmediahasmadeiteasierforpeopletoaccessandshare information Socialmediaprovidesaplatformforpeopletoshareandconsume entertainmentcontentsuchasvideos,memes,andgames. Socialmediaplatformsprovideopportunitiesforpeopletonetworkand connectwithotherswhosharesimilarinterestsorgoals.
ContentsSocialMedia Marketing Goodcontent; Thiscanincludestatusupdates,tweets,blogposts, andarticles. This can include photos, graphics, and infographics. Thiscanincludeshort-formvideos,suchasTikTokor InstagramReels,orlonger-formvideos,suchas YouTubevideosorlivestreams. Thiscanincludepodcastsoraudiosnippets. Thiscanincludecontentcreatedbyusers,suchas reviews,testimonials,oruser-generatedvideos.
twitter 8.6% Linkedin 2.9% SocialmediaMarketing landscape THEKEYPLAYERS Thesocialmedialandscapeislargeandcomplexandcluttered with competing platforms, but the most heavily utilised for marketingarethebig4: Facebook 41% Facebook(FB,Instagram, Messenger) Instagram 42.9% YouTube 2.9% Google(YouTube) Twitter LinkedIn
FOUNDEROFSOCIALMEDIA MARKETING PHILIPKOTLER Thethefatherofsocialmarketing GERALDZALTMAN TheintroduceSocialMedia MELISSARODRÍGUEZ CEOofsocialmediarelations ANDREWWEINREICH Thefirststartedsocialmedia
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