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Agenda

Agenda. Introduktion Interfacet Interfacet Metaforer (Peter) Emotional branding Gobé The ten commandments Thyssen (Vigdis) Æstetik og nydelse Jordan (Morten). Introduktion. Ikea PS Webside Præsentation af Ikeas PS-kollektion 28 designere

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Agenda

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  1. Agenda • Introduktion • Interfacet • Interfacet • Metaforer (Peter) • Emotional branding • Gobé The ten commandments • Thyssen (Vigdis) Æstetik og nydelse • Jordan (Morten)

  2. Introduktion • Ikea PS • Webside Præsentation af Ikeas PS-kollektion • 28 designere • ”Tænk hvis de vildeste idéer viste sig at være de bedste løsninger”

  3. Analyse Æstetik • Ida Engholm analysemodel • Model • Usability vs oplevelse Bruger funktionalitet Teknisk konstruktion Brugs kontekst

  4. Interfacet • Dekonstruktivistisk iscenesættelse • Udforskende legende • Spil Interface • Symboler katten og garnnøglen • Narrativ: software Steve jobs Abble ”the importance of stories, marrying technology and story telling. • Nero Burn, Word helper • Interface criticism guide Pold/Bertelsen • Ser ikke den kulturelle og æstetiske dimension som mindre vigtig end funktionalisme • Spil interface • “What you see is What it Does”

  5. Interface: Metafor • Aristotle ”At give en ting et navn, der tilhører noget andet” • Johnson metafor • Windows • Microsoft: Bob 1995

  6. Introduktion

  7. Branding ”is about bounding emotionally with people in their daily life. Only when a product or a servive kindless an emotional dialogue with consumer, can this product or service qualify to be a brand” Joel Desgrippes

  8. Emotionel branding Traditionel og emotionel branding med Gobe´s 10 bud: From To 1. Consumers People 2. Product Experience 3. Honesty Trust 4. Quality Preference 5. Notoriety Aspiration 6. Identity Personality 7. Function Feel 8. Ubiquity Presence 9. Communication Dialogue 10. Service Relationship

  9. De fire søjler • Relationship • Sensorial Experiences • Imagination • Vision

  10. Online branding • Global • Attraktivt • Unikt • Dialog og kontakt

  11. Viral markedsføring • ” word of mouth ” • Fx Forum

  12. Interface:Metafor • Aristotle ”At give en ting et navn, der tilhører noget andet” • Johnson metafor • Windows • Microsoft: Bob 1995

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