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Global Media Introduction – L6

Global Media Introduction – L6. Wednesday 20 th March 2013. Unit G325: Section B – Critical Perspectives in Media. Aims & Objectives. Why?. Re-cap Prior learning and TEST knowledge of key terms/theory covered so far. Explain what the Key term “ Globalisation ” means

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Global Media Introduction – L6

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  1. Global Media Introduction – L6 Wednesday 20thMarch 2013 Unit G325: Section B – Critical Perspectives in Media

  2. Aims & Objectives Why? • Re-cap Prior learning and TEST knowledge of key terms/theory covered so far. • Explain what the Key term “Globalisation” means • Focus on an Institutional Case Study example and refer to Waters (1995) theory of how this institution “occupies the planet” • Review the learning. • AO1 • Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and (AO1)Apply knowledge and understanding to show how meanings are created when analyzing media products.

  3. WHAT DO YOU ALREADY KNOW? • YOU MUST write down what the term means and give a case study example/statistic to back up your understanding! • YOU COULD give more than one example. IMPORTANT! Referencing in the Exam in the appropriate manner is going to be CRUCIAL!

  4. What is CONVERGENCE?

  5. What is Anthropomorphising?

  6. Jenkins – (200_) defined convergenceas… 6 the “co-operation between multiple m____industries” in providing media c_________swith the “kinds of entertainment experiences they want”. edia onsumer Examples?

  7. Which print media institution wrote the article? What does the headline denote and connote about their attitude towards “we media”

  8. “..the survival of old fashioned mass media / corporate media power” (OCR) – This is something YOU MUST consider in the exam when giving a case study example like this? Key term: Mediation How media institutions have control and power over media regulation, consumption and production.

  9. Robertson (1994) defines the term Globalisationas… “Both the compression of the world and the intensification of consciousness of the world as a whole”

  10. Key term: Hyperdermic Syringe theory

  11. Globalisation Marshall Mcluhan (1960) wrote – actually predicted – that globalisation would come about as a result of society being “increasingly mediated” What does this connote? What impact has this had on audience behaviour and consumption of contemporary (modern) media products? Rupert Murdoch – Chairman and CEO Connotationsof this institutional ident?

  12. Criticism towards this media giant: News Corporation “dominates the planet” (Waters – 1995) and is thus an “aggressive global trailbalzer” (Blau – 2005) YES OR NO?

  13. Globalisationhas the power to unite - and divide us.

  14. Cons of Globalisation The phone hacking scandal of July 2011 Lord Levesonexpresses his concern over the scandal by stating “.. any failure within the media affects all of us”.

  15. Outfoxed: Rupert Murdoch’s War on Journalism (2004) You are going to watch some examples from a documentary that openly criticizes the one of the media products under the News Corporation umbrella Fox News. YOU MUST write down some key verbal codes to come from the documentary on the worksheet you have been provided that represent the power and authority to lead (or mislead) society – this is known as Hegemony.

  16. FEEDBACK

  17. Prove what you have learnt: News Corporation “dominates the planet” (Waters – 1995) and is thus an “aggressive global trailbalzer” (Blau – 2005) YES OR NO? YOU MUST give examples from your notes and write down whether you AGREE (YES) or DISAGREE (No) with this statement. EXTENSION – YOU COULD outline some of the pro’s and con’s of Globalisationbased on what you’ve learnt today as well.

  18. What have you learnt today? Or….. • Do you know what McLuhan predicted about how we would force changes – Term begins with M? • Do you know who said that News Corp. is an “aggressive trailblazer” – Begins with B ? • Do you know what Lord Leveson said about the media?

  19. Homework! 1) Research the demise of MySpace and when it was taken over by News Corporation – Find x5 Interesting facts and bring them to the lesson. 2) REVISE FOR THE EXAM! Due: Tomorrow – Period 1

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