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Marketing Advice for Newbies

Marketing Advice for Newbies. Sustainable Marketing. Presentation Goals. Define Sustainable Marketing C-Rec Website Redesign Feed Burner – RSS Feeds Online Registration Job Tracker Sustainable Marketing Events Activity: Take ideas of sustainable marketing to your campus.

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Marketing Advice for Newbies

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  1. Marketing Advice for Newbies Sustainable Marketing

  2. Presentation Goals • Define Sustainable Marketing • C-Rec Website Redesign • Feed Burner – RSS Feeds • Online Registration • Job Tracker • Sustainable Marketing Events • Activity: Take ideas of sustainable marketing to your campus

  3. What Is Sustainability? Sustainability: “Meeting the needs of the present generation without compromising the ability of future generations to meet their own needs.” • Vanderbilt University (http://www.vanderbilt.edu/sustainvu/sustainability.php)

  4. Sustainable Marketing in Campus Recreation • Promote Programs • Cohesive Identity – Branding • Updated Websites • Online Registration • Campus Events

  5. Upgrade C-Rec Website

  6. Google Analytics • Comparison FY 2010 and FY 2011 • 50,000 unique visits • 4% increase in page views • 15% increase in time on site • 10% increase in new visits

  7. Google Analytics • Browser Profile FY 2010 and FY 2011 • Total Visits Comparison • 57% decrease Internet Explorer • 69% increase Safari • 160% increase Chrome

  8. Google Analytics • Content Overview FY 2010 and FY 2011 • Page Views • 20% decrease Facility Hrs. • 101% increase Informal • 158% increase Fitness • 100% Hours and Events

  9. Google Analytics • Visits FY 2010 and FY 2011 • 54% returning visitors • 46% new visitors • 15% increase Avg. Time on Site • 9% increase % New Visits

  10. Scroll thru banners

  11. Program Icon Bar

  12. Facebook, Twitter & YouTube

  13. Facility Hours

  14. Feed Burner News (RSS)

  15. Feed Burner and RSS News

  16. News Feed with RSS • News from C-Rec Website • Log-in to News site • Fill out form • Publishes on C-Rec homepage, Facebook, and Twitter simultaneously • RSS feeds allow for “Socializing” (Google term, used to be “Podcasting” in 2004)

  17. Google Feeds • Google Feeds – Free! • Log-in with Campus Recreation acct • Choose a program • “Socialize” Fitness News (see next slide) • Follow stats on each program area • Page foot traffic • Demogfx stats

  18. Fitness Socialize • Fitness Socialize • Choose Twitter account and Facebook to include in the News feed • Include Hash Tags and additional text • Include how many news items to post at a time • Preview post before sending it out

  19. Online Registration

  20. Program Offerings • Sport Clubs Waivers • Adventure Trips sign-ups • RockWall release forms • Safety Classes sign ups

  21. Sign-up Online • Sustainable Marketing • Create a website with all online registrations and forms in one central location • Signature is your PLID log in • Student, faculty, & staff • Non TXST community can sign via an email verification • Reduce paper use

  22. Play Greener Website • Sustainable Marketing • Create a website to showcase our department wide efforts • Promote Campus Recreation efforts at campus community events and tabling

  23. Marketing Job Tracker

  24. Sustainable Marketing Events

  25. Calories to Kilowatts 2009 • Largest Human Power Plant • First collge in Texas • Retrofit 30 ellipticals • ReRev Technology • Dec. 2009 • Sustainable Marketing • Press Release • TV, Radio, Newspaper, Websites • Local and National Coverage

  26. Calories to Kilowatts 2009 http://www.youtube.com/watch_popup?v=ee5D66lTwSs&vq=medium

  27. Take Back the Tap 2010 • 1,000 Aluminum Bottles • At the Quad, 10am • Partnered w/Student Orgs • Recycle Plastic Bottles

  28. Take Back the Tap 2010 • Sustainable Marketing • Facebook Event – 237 Members • College Newspaper & Radio • Campus Recreation Volunteers

  29. Green Fest – Sept. 2010 • Part of Discover Texas State • Family Weekend • Free Fair and Giveaways • Austin, New Braunfels and San Marcos Orgs • Sustainable Marketing • Campus Recreation Tabling • Sustainability Efforts Poster • Distribute Flyers • Sustainability Commitment

  30. No Impact Week • Every Day a Different Theme • SRC Tours: ReRevEllipticals • Based on Colin Beavan’s book No Impact Man • Sustainable Marketing • Facebook Event • TRACS Updates • Volunteers to Lead Tours • Campus Websites

  31. All Student Staff Kick Off • Sustainable Marketing • Sustainability Video • Free Water Bottles w/Logo • IM Chat on Projector • Mandatory Training on Campus Recreation Sustainability

  32. Group Project • Group Thinking: 5 minutes • What are you already doing in Recreation that is Sustainable? • What can you bring back to campus? • Share your ideas: 10 minutes

  33. Thank You! • Graciela Sandoval • Marketing GA • Campus Recreation • Texas State University – San Marcos • Email: GS1132@txstate.edu • Jordan Gray • Marketing Lead Designer • Campus Recreation • Texas State University – San Marcos • Email: JG1670@txstate.edu

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