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What is a QR code?

An explanation by Katie Hutchinson. What is a QR code?. QR stands for Q uick R esponse code. It’s a two-dimensional bar code that can be interpreted by a smartphone camera & code-reading app. I nformation embedded in QR codes: URL Plain Text SMS [text message]. What do you need?.

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What is a QR code?

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  1. An explanation by Katie Hutchinson What is a QR code?

  2. QRstands for Quick Response code It’s a two-dimensional bar code that can be interpreted by a smartphone camera & code-reading app. Information embedded in QR codes: URL Plain Text SMS [text message]

  3. What do you need? A smartphone iPhone| Blackberry| Android| Windows 7 phone A bar scanning app [application] 50+ available

  4. Scan QR code using your smartphone’s QR code app-reader to discover the encoded message.

  5. Where can QR codes be found?

  6. A few examples… Venue Tickets Real Estate Outside Advertising Print Publications Business Cards Stickers| Badges

  7. Who is using QR codes?

  8. Calvin Klein ebay Pepsi Southwest Airlines

  9. How can PR professionals use them?

  10. Messaging • Networking • Promotions • Contact Information • Events| Public Interest • Social Awareness • Entertainment • Immediate & timely information

  11. Why & how can QR codes support your PR efforts?

  12. One person’s opinion… • Creates a Call To Action • Opportunity to directly connect with publics: Engage current & future customers. • Links print, online & mobile PR efforts • Message is instant & timely • Pushes traffic to website • Gives reporters immediate access to information • Monitor & evaluate impact of QR code effort

  13. How can I make a QR code?

  14. Use an online QR-code generator tool to create a unique QR code. Fill in message here. Click here to create QR code.

  15. Why use this Technology? Company viewed as “innovative” Use in print & online Facilitate immediate access & action Simple & easy to use Easy to track results • Future of QR codes? • Slow adoption because smartphone are required for use. • Not a creativity issue…the options are endless. • But, a usability issue.

  16. Any questions? Buy the book!

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