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Car Crazy?

Car Crazy?. Videos: Car Crazy ( Automania , 1984) Design for Dreaming ( Automania , 1984) My Car Is My Lover (BBC, 2009). Who in the world is Car Crazy? Some questions to ponder…. What country has the highest per person car ownership in the world ?

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Car Crazy?

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  1. Car Crazy? Videos: • Car Crazy (Automania, 1984) • Design for Dreaming (Automania, 1984) • My Car Is My Lover (BBC, 2009)

  2. Who in the world is Car Crazy? Some questions to ponder… • What country has the highest per person car ownership in the world? • What country has the greatest length of highways per person? • What country has the highest per capita pickup truck ownership? • What country has the highest rate of new car production?

  3. Per Capita Car Ownership – Selected Countries 2008-2013 (using most recent data) San Marino: Tiny (61 km2) with population of 30,000; one of the wealthiest countries in the world in terms of GDP (per capita), highly stable economy, one of the lowest unemployment rates in Europe, no national debt and a budget surplus. Source: World Bank, 2013, as reported in Wikipedia http://data.worldbank.org/indicator/IS.VEH.NVEH.P3?page=1&order=wbapi_data_value_2011%20wbapi_data_value%20wbapi_data_value-last&sort=desc

  4. Per Capita Car Ownership – Selected Countries 2008-2013 (using most recent data) Source: World Bank, 2013, as reported in Wikipedia http://data.worldbank.org/indicator/IS.VEH.NVEH.P3?page=1&order=wbapi_data_value_2011%20wbapi_data_value%20wbapi_data_value-last&sort=desc

  5. Per Capita Car Ownership – Selected Countries (as of 2005, reported 2009) SUVs and pickups are classified as trucks in USAPickups: 20.57 percent of all vehicles in operation SUVs: 11.42 percent of all vehicles in operation(almost 32% of U.S. passenger vehicles on road are trucks) ? Source: Pocket World in Figures, 2005, cited in The Economist, Jan 8th 2009 http://www.economist.com/node/12714391

  6. Canadians are Car Crazy • Canada is fairly consistently among the top 20 nations in per capita car ownership • Numerical totals (most recent from Statistics Canada): • Canada:currentlyover 19million cars Statistics Canada Canadian Vehicle Survey 2007 http://oee.nrcan.gc.ca/Publications/statistics/cvs07/chapter1.cfm?attr=0

  7. Car Crazy: Canadians versus Americans What proportion of the driving age population owns a vehicle in Canada versus the USA? In Canada, 77.8 per cent of the driving-age population owns a vehicle, versus 96.3 per cent in the United States – and U.S. ownership has been higher than 100 per cent in recent years. Desrosiers Automotive Consultants as reported in the Globe and Mail, 2014

  8. Car Crazy: Canadians versus Americans How many owners does a car go through in USA versus Canada? A vehicle in Canada typically has just three owners, compared to four in the United States – which means the extra owner is likely buying a very old vehicle, in turn creating a large U.S. do-it-yourself aftermarket not seen in Canada. Desrosiers Automotive Consultants as reported in the Globe and Mail, 2014

  9. Car Crazy: Canadians versus Americans What is the average life expectancy of a car in the USA versus Canada? The average expected life of a vehicle in the United States is 15.36, versus 12.88 years in Canada. Our weather plays a part, but so does psychology – many Americans are happy to drive a beater into the ground.. Desrosiers Automotive Consultants as reported in the Globe and Mail, 2014

  10. Car Crazy: Canadians versus Americans Who drives smaller cars – Americans or Canadians? Half of all the cars sold in Canada are compacts, while in the United States compacts account for less than one-third. On a per capita basis, the Canadian subcompact segment is almost twice the size of the U.S. subcompact segment, too. Desrosiers Automotive Consultants as reported in the Globe and Mail, 2014

  11. Car Crazy: Canadians versus Americans Who prefers luxury cars more – Americans or Canadians? Just 1.7 per cent of Canadian passenger car buyers purchase a high-end luxury car, versus 4.4 per cent in the United States. Desrosiers Automotive Consultants as reported in the Globe and Mail, 2014

  12. Car Crazy: Canadians versus Americans Who prefers mid-sized cars more – Americans or Canadians? Twenty per cent of Canadians car buyers shop for an intermediate car, while in the United States the mid-size segment accounts for 39.6 per cent of all cars bought. Desrosiers Automotive Consultants as reported in the Globe and Mail, 2014

  13. Car Crazy: Canadians versus Americans Who prefers luxury cars more – Americans or Canadians? Just 1.7 per cent of Canadian passenger car buyers purchase a high-end luxury car, versus 4.4 per cent in the United States. Desrosiers Automotive Consultants as reported in the Globe and Mail, 2014

  14. Car Crazy: Canadians versus Americans Who prefers pickup trucks more – Americans or Canadians? Canadians are nuttier about pickups than Americans. The Canadian pick-up truck segment is a huge 30.6 per cent, versus 22.3 per cent in the United States Desrosiers Automotive Consultants as reported in the Globe and Mail, 2014

  15. Car Crazy: Canadians versus Americans Who prefers SUVs more – Americans or Canadians? Compact sport-utility sales account for 32.2 per cent of the market in Canada, versus 25.7 per cent down south. Desrosiers Automotive Consultants as reported in the Globe and Mail, 2014

  16. Car Crazy: Canadians versus Americans Who prefers trucks more – Americans or Canadians? Canadians trucks as a whole and much more than Americans -> huge reversal from 10 years ago when 56.6% of the light vehicles bought by Americans were light trucks, versus 47.8% in Canada. Last year, light trucks accounted for 52.2% of U.S. sales, versus 57.6% of sales in Canada. Desrosiers Automotive Consultants as reported in the Globe and Mail, 2014

  17. Thais are Pickup Truck Crazy • Thailand has the highest per capita pickup truck ownership in the world • This nation of 66 million people is second only to the U.S. in pickup sales. But on a per-capita basis, Thailand is No.1!

  18. Reflections on Readings Freund, Peter and George Martin. 1993. The Ecology of the Automobile • Chapter 5: The Ideology of the Automobile • Chapter 6: The Phenomenology of Automobility. Pp. 81-110 in: The Ecology of the Automobile. Black Rose Books, Montreal. Pettifer, Julian and Nigel Turner. 1984. Automania : Man and the Motor Car • Chapter 4: Car Crazy

  19. The Ideolology of AutomobilityFreund and Martin 1993, chapter 5 Perceived rewards of automobility: • Individual mobility • Freedom • Personal pleasure Social realities: • Little attention given to problems of automobility • Alternatives difficult to envision

  20. The Ideolology of Automobility • -> an ideology of automobility, which clouds and mystifies social realities • People accept and do not challenge existing spatio-temporal arrangements • Dissatisfaction with status quo may be regarded as personal failure • Complaints or challenges to status quo will not be understood by most people

  21. Phenomenology of AutomobilityFreund and Martin 1993, chapter 6 Phenomenology: • subjective experiences or their study (Husserl) • the objective study of topics usually regarded as subjective (consciousness and the content of conscious experiences such as judgments, perceptions, and emotions)

  22. Phenomenological elements of automobility Subjective emotional experiences • Pleasure • Excitement • Mastery • Speed • Frustration / Road Rage Physiological: • Wide-awake attentive state • (…tempered with) Automotive daydreaming while driving • Adaptation to noise and pollutants Other: • Placelessness (Kunstler’s ‘geography of nowhere’) • Facelessness (automotive anonymity)

  23. Candid Car Confessions

  24. Candid Car Confessions Take the next 5 minutes and: 1) List the things you love about being in a car. 2) Describe your dream car in as much detail as possible.

  25. 1966 Jaguar MK II - Black

  26. 1968 Morris Minor Traveller – Almond Green 1968 Morris Minor Traveller

  27. Car Names Get into groups of five and… • List as many automobile model names as you can think of • Classify them into categories • What are the recurring themes in car names in North America? • Those with international experience: car names in other countries?

  28. Candid Car Confessions • What are your favourite car commercials? What promises do they make? • What would it take to get you out of your car (or out of considering a car in your future)? • How do the above realities relate to quality of life and the livelihoods of people?

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