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Protection of IP Brand & Technology

2004 Global Summit of Women. Protection of IP Brand & Technology. May 29, 2004. Patent. Protect Your Technology by Patent. Build up your patent portfolio. Value of Korean patents has increased. Korean market has enlarged. Develop your R&D plan based on patent search.

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Protection of IP Brand & Technology

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  1. 2004 Global Summit of Women Protection of IP Brand & Technology May 29, 2004

  2. Patent • Protect Your Technology by Patent. • Build up your patent portfolio. • Value of Korean patents has increased. • Korean market has enlarged. • Develop your R&D plan based on patent search. • Protect your R&D result with patent. • Enforce your patent aggressively. • Civil & criminal remedies available. • Damages awards for patent infringement have been expanded.

  3. Trade Secret • Protect Your Technology by Trade Secret under the Unfair Competition Prevention and Trade Secret Protection Act (UCPA). • Maintenance Efforts Required. • Reinforce internal regulation. • Systemize management of confidential information. • Execute confidentiality agreement with employees. • Criminal & Civil Remedies Available.

  4. Brand & Trademark • Protect Your Brand by Obtaining Trademark or Service Mark Registrations. • Build up Your Trademark Portfolio. • Build up trademark portfolio prior to launching a product and brand. • Use/Maintain Trademarks. • Make efforts to prevent your trademark from becoming generic. (e.g., Vaseline, Jeep, Aspirin) • Use your trademark to avoid cancellation due to non-use. • Use your trademark as registered. • Enforce Your Trademark Aggressively

  5. Trademarks • Enforce of Trademark • Warning Letter/Warning Advertisement • Criminal Raid and Prosecution • Civil Injunction/Damage Compensation • Preliminary Attachment • Border Enforcement measures • Register your mark with Customs Office.

  6. Design & Trade Dress • Source of Protection • Registration : Design Act • Fame : Unfair Competition Prevention Act • Conduct a Right-to-use Search • before launching a product. • before launching a promotional item. • Register Your Design • Novelty requirement

  7. Design & Trade Dress • Protection of Trade Dress under UCPA • Identifier (mark, design, product container, packaging, etc.) is well known IN KOREA as source identifier. • The infringing identifier is confusingly similar. • Protection from Dead Copy under UCPA from July 21, 2004 • Shape (Appearance, Color, etc.) • 3 years from first created

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