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Digital Marketing Overview By ChhaviKamath
What is Digital Marketing? The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
Why Digital Marketing? Many businesses have already experienced advantages of digital marketing over traditional marketing such as: • Unlike traditional marketing, it involves the use of channels and methods for a proper understanding in the real-time scenario. Thus, organizations can analyze marketing campaigns and implement necessary steps accordingly. • Regardless of what your company sells, digital marketing can work effectively for any industry. • With digital marketing, you can see results much faster than you might with offline marketing. The interactive nature of digital marketing strategies helps companies to grow their client base in a short span of time.
Examples of digital platforms Digital marketing helps you to advertise your product/service on various digital platforms like Google, Facebook, Twitter, Linkedin, etc.
Benefits of Digital Marketing • Strategize with The Valuable Data and Analytics. • Content Performance and Lead Generation. • Improved Conversion Rates. • More Cost Effective Than Traditional Marketing. • Higher Revenues. • Maximum Customer Reach.
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